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  Category: Articles » Business » Article

Special effects are helping label manufacturers stay in the game

By Etiquette

Special effects are helping label manufacturers stay in the game.

It's been a difficult year for the label manufacturer. Price pressure has increased and margins have been under steady pressure. The consumer wants a bargain and labellers are under pressure to provide budget solutions in an ever more competitive marketplace. Naturally, this worms its way down the chain of supply and almost everyone in the self adhesive labels industry is feeling the pinch. At the same time, manufacturers of packaged goods are striving to provide the consumer with an even wider range of products and variants. Larger stock-keeping units in turn means shorter runs for the label printer.

Most label printers spend approx 50% of their time on changeovers with label manufacturers going all out to come up with solutions to reduce these crippling set-up times. This is simply dead time for the label converter .

Increasing pressure from marketing departments for special "on pack effects" has had both positive and negative impacts on label manufacturers . In the positive camp, it is helping labels to fend off the challenge from shrink sleeves. Marketers are increasingly looking for special effects which can't be easily produced on sleeves, a good thing for the humble label! There are negatives of course. Special effects can dramatically slow the process down which eats away further at already eroding efficiencies.

Flexo and digital print are both trends that continue to exert a strong influence on the label manufacturer. Flexo is coming much closer to offset quality, especially with computer-to-plate technology. With regards to digital print, the idea of not needing a printing plate is fantastic, there there's still a great deal of work to do.

Etiquette - the UK's experts in labels & labelling. Visit us online at or at
About the Author
Etiquette - the UK's experts in labels & labelling. Visit us online at or at

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