Special effects are helping label manufacturers stay in the game
By Etiquette
Special effects are helping label
manufacturers stay in the game.
It's been a difficult year for the label manufacturer. Price pressure has
increased and margins have been under steady pressure. The consumer wants a
bargain and labellers are under pressure to provide budget solutions in an ever
more competitive marketplace. Naturally, this worms its way down the chain of
supply and almost everyone in the self adhesive labels industry is feeling the
pinch. At the same time, manufacturers of packaged goods are striving to provide
the consumer with an even wider range of products and variants. Larger
stock-keeping units in turn means shorter runs for the label printer.
Most label printers spend approx 50% of their time on changeovers with label
manufacturers going all out to come up with solutions to reduce these crippling
set-up times. This is simply dead time for the label converter .
Increasing pressure from marketing departments for special "on pack effects"
has had both positive and negative impacts on
label manufacturers . In the
positive camp, it is helping labels to fend off the challenge from shrink
sleeves. Marketers are increasingly looking for special effects which can't be
easily produced on sleeves, a good thing for the humble label! There are
negatives of course. Special effects can dramatically slow the process down
which eats away further at already eroding efficiencies.
Flexo and digital print are both trends that continue to exert a strong
influence on the label manufacturer. Flexo is coming much closer to offset
quality, especially with computer-to-plate technology. With regards to digital
print, the idea of not needing a printing plate is fantastic, there there's
still a great deal of work to do.
Etiquette - the UK's experts in labels & labelling. Visit us online at http://www.etiquette.co.uk or at http://www.thelabeller.com http://www.labelling-machine.com http://www.sandwich-labels.com http://www.labelview.co.uk
About the Author
Etiquette - the UK's experts in labels & labelling. Visit us online at http://www.etiquette.co.uk or at http://www.thelabeller.com http://www.labelling-machine.com http://www.sandwich-labels.com http://www.labelview.co.uk
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