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The Truth About Traffic
By John Reese
Have you ever thought about why is it so important to
have a large amount of dependable traffic come to your
website? What's the single biggest benefit of having a
large amount of dependable traffic come to your
website?
Most people think the biggest benefit of having a large
amount of traffic is "money" -- and that's what a lot
of "gurus" will tell you too. But these people are
completely missing the Big Picture.
You see, money is a benefit, but it's hardly the
biggest benefit of having a large amount of traffic.
The REAL biggest benefit of having a large amount of
traffic is that you can improve whatever you're doing
to make money at a much faster rate, particularly in
that market, than if you had less traffic.
This is an important concept -- so let me break it down
and explain it in detail.
Let's say you publish an email newsletter on gardening,
and in your newsletter you promote some related
affiliate products and earn affiliate commissions. That
means the more subscribers you get on your newsletter,
the more money you make.
So suppose you have a webpage that promotes your
newsletter. If you set up a second version of that
webpage (say, with a different headline) and you run a
split-test between those 2 pages, one of those pages
will get more people to join your newsletter. (Which
means, it'll make you more money.)
But in order to get statistically valid results, you
need to have about 50 to 100 "actions" (meaning, 50 to
100 people opting in) to make your test results valid.
So as you can imagine, if you have a lot of traffic,
you can get that result very quickly (like, in an hour
or so).
But if you're only getting 5 to 10 visitors a day, it
would take you weeks, even months, to get the same
results.
That's one of the biggest advantages I have over my
competitors. Because I have so much traffic coming to
my websites, I can launch and run tests 1,000 times
faster than they can, and improve my business and make
more money out of every visitor that comes to my
website than they can.
I can get results in 1 day, that my competitors would
take months to find out. That's why I run circles
around my competitors.
This, in turn, opens up a whole bunch of other
opportunities for me.
Why? Because my websites convert more -- which means I
can profitably spend more money on advertising. And I
can pay out more to my affiliates and partners -- which
means I get more partners promoting my websites.
All this, in turn, gets me more traffic... which then
creates a cycle that leaves my competitors even further
in the dust.
And that, is the biggest benefit of having a
large amount of traffic coming to your website.
About the Author
John Reese is a professional marketer who has driven over 1.4 billion visitors to his website
http://traffic-secrets.here.ws which has resulted in millions of dollars in sales.
Article Source: http://www.simplysearch4it.com/article/2050.html
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