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  Category: Articles » Internet & Online Businesses » E-Commerce » Article

Why A Selfish Jerk Is 100% Guaranteed To Fail On eBay

By Sydney Johnston

Tens of millions of people are trying to earn money on
eBay these days and most of them will make only small
amounts and eventually quit trying and drift away. Most
of those millions will wrack their brains, trying to figure
out how to win riches from eBay, and never really
understand why it didn't happen. Sometimes it's easier to
observe failure and know what NOT to do.

This email is from a man who is guaranteed to fail and
the reasons aren't hard to figure out. Here are his exact
words ...

- - -

Hello Sydney,

I can't afford any investment in more marketing programs
right now. I could use some promotion for the ones I
have a lot of time a fair amount of money invested

I also haven't been able to produce with eBay!

Please visit my links: (3 URLs here)

Also, if you'd really ('really' is in bold type and italics) like
to help, please encourage others to visit my sites as well.
I haven't been able to make a dime on the Internet yet. I
also am having great difficulty finding a job as well;this is
no money from anywhere!

I have child support to pay and if I go much longer
without paying, I'm looking at 1-3 years in prison for non-
payment. Yes, debtors prison is still alive and very well
here in Northern Michigan.

So, I'm asking you to please help me in this way and I
won't have any problem with rewarding you handsomely!

- - -

(1.) There are so many issues here that it's hard to know
where to begin, but the best place is with his three

His first site is about:

* Bookkeeping
* Personal Income Tax
* Classic Rock & Roll
* With "links to eBay, Amazon & more!"

Who, exactly, is his audience? There is no clear focus and
no defined audience. Those searching for information on
rock and roll are unlikely to be interested in bookkeeping.

What's even more amazing is that there is absolutely
nothing at all about bookkeeping or income tax, except
for a comment on the home page. There are a couple of
links to rock and roll sites and one to the front page of
Amazon. How is he hoping monetize this site?

His second site is about how to make "Explosive" income
with his "revolutionary home based business". This from
a guy who admits he hasn't made a single cent on the
Net, yet he isn't bothered about selling others a program
that obviously isn't working for him.

The third site is about auctions and the home page says,
"CLICK TO ENTER" ... but when I do absolutely nothing
happens. A completely blank page opens and remains
constant. There isn't even a 404 message.

(2.) He wants my help, yet has total disrespect for me
and my business. What he is truly saying is, "I have
spent all my money in other places, and now that I have
none left, I want you to help me". Where will I get the
time to help him? It will have to come either from my own
business or I will have to take time away from my
students who pay for my help. He says he "won't have
any problem with rewarding you handsomely!" Very
generous of him, I'm sure.

(3.) He wants me to send traffic to his sites. But he says
nothing about how my customers and students would
benefit from what he has to offer. Does he really believe I
would betray their trust by sending them to three
absolutely worthless sites that offer them no benefit

And even if I shared his moral character, why would I do
such a thing? If I don't mind betraying others, it would
have to be for personal gain and I will not make money
by sending him traffic.

(4.) Worst of all, he displays no concern whatsoever for
his children or their mother who is trying to care for their
children without any financial support from their father.
He says, "Yes, debtors prison is still alive and very well
here in Northern Michigan.". He's not in trouble for debt -
he's in trouble for not making his child support payments.
As well he should be.

The entire focus of this email is me, me, me. The author
cares nothing about anyone else and obviously doesn't
understand the top three rules of marketing, which are:

#1: Focus on your customer
#2: Focus on your customer
#3: Focus on your customer

I used to take the time to help people see that a major
reason for their lack of success is that they aren't putting
the needs of their customers first. Generally, though,
their response is to argue with me that once they're
making money, then they can afford to care about others.
It doesn't work that way.

Does this mean that all caring and decent people are
certain to succeed while selfish ones are certain to fail?
No, but offering value to the customer is definitely the
starting place of success.

Sometimes I do help people who are down on their luck
and can't pay me anything, but this guy won't be one of
them. His callous disregard for others is repulsive. My
delete key is the perfect response to this selfish man.

About the Author
Starting an eBay business is easier with mentoring from an eBay expert. Learn from our offers an 11 Day Course that teaches how to sell on ebay:

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  Some other articles by Sydney Johnston
Angry Seller Unfairly Denounces eBay
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Inexperienced auction sellers, or those lacking in confidence, often want to make their auction listings more dramatic and exciting. They dread the possibility that buyers will be bored by their auction and ...

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