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  Category: Articles » Internet & Online Businesses » E-Commerce » Article
 

Four Reasons Why You Should NEVER Use Animations In Your eBay Auctions




By Sydney Johnston

Inexperienced auction sellers, or those lacking in
confidence, often want to make their auction listings more
dramatic and exciting. They dread the possibility that
buyers will be bored by their auction and turn away with
indifference.

Therefore, they reason, they will spice up their auctions
with some "animations" - graphics that blink, change colors,
spin, travel around the web page.

Or the seller may be a tech person who loves toys and is
proud of his ability to create unusual effects.

Regardless of their reasons, animated elements on an
auction page are almost never a good idea for the following
four reasons:

1. Rather than attracting attention to the merchandise in
your auction, your potential customer may watch a spinning
ball or follow Santa and his reindeer through the sky. We
want the customer's total attention on that all-important
question: "Do I want to buy this widget or not?"
Distractions are not good for your wallet.

2. Animations can make the load time of your auction listing
much longer. I have been using DSL four years and have
forgotten (happily!) how horrible it is to use dialup.
However, for many places on this planet, high-speed
connections simply are not available. For these folks,
loading your page might take forever, and you can be sure
they won't wait. Experts tell us that the average user
spends only 7 seconds at a webpage before departing for
greener pastures. If your sales page is still loading, no sale
for you.

3. It takes time for you to figure out how and whether to
use animations. This is time that would be better spent on
writing more exciting and dynamic copy - copy that will turn
a prospective customer into a real buyer. A smart business
person will treat time as her most precious commodity and
spend it on what is most likely to bring a sale.

4. Many of these animations are just downright annoying.
I personally do not enjoy looking at screens that are
twirling, whirling and blinking. Two particularly irritating
animations are an inescapable message that follows up and
down the left side of the page, regardless of where I'm
looking, and "trails" that follow my mouse.

A huge majority of people feel the same, apparently.
Sellers need to make it as easy as possible for people to
buy, rather than throwing obstacles in the way.

Are there any occasions when animated pictures are of any
value in an auction listing? Possibly. For example, if you are
selling to graphic designers then animated elements might
be appropriate. As always, testing, testing, testing is the
only way to truly know.

But for the rest of us folks - forget the glitter and focus on
your merchandise. That's what makes us buy.
 
 
About the Author
Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.

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  Some other articles by Sydney Johnston
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