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Boost Your Way To Better Search Engine Placement
By Robert Roy
Boost Your Way To Better Search Engine Placement
Once your site is up and running what is the number ONE
way to better search engine placement? It's developing
content. Yes, honest, reliable content is what those search
engine robots are looking for.
These robots are getting smarter everyday. Their
algorithms are getting better every day. It is NOT worth
your while to try to "beat" them to boost your way to better
search engine placement. You need to stick to basics.
IF content is number one then number two is links to your
site. These links are also called "back links" your way to
better search engine placement also depends very much
on this.
It is very important that these links have a common
relevancy to your site. If your site is about orchids and
gardening then you shouldn't have any links to a tax
preparing site. This way you will be on your way to better
search engine placement.
There are several ways to get links. One is to place a page
on your site to allow webmasters to link exchange with
you. You give them your link for their Web site and they
give you theirs. This gives you a back link but a reciprocal
one.
Another is to go to link farms, companies that will
guarantee you a number of links from other sites for a fee.
This is not a good option. You will be linked to sites that are
not relevant to your site. This will diminish how the search
engines view you and may even penalize your site.
The major search engines are now keying into not only
relevancy but also their page rank. How high they rank with
search engines.
There is one way to better search engine placement, get
relevant links to your Web site. Put your keyword or
keyword phrase into the search engines and see who are
the top 20 - 25 sites that come up who also use your
keyword.
First, you know that they have a lot a visitors and secondly
they are good sites because of their rank. You should then
email them and ask them if they would link to you and you
to them. Try to be sure that they are not your direct
competitor.
If they link with you the robots will give you a better score
because of who they are. A simple, easy way to better
search engine placement is dependant on the number of
links and the quality of those links.
Site Build It? (SBI!) also has a great linking tool called
"Value Exchange". All you need to do is to put in your
keyword and it will match with other Web sites who use the
same keyword. So at least you can get relevant sites
linking to your Web site and you can pick and chose.
If you have the "Google Tool Bar" installed on your browser
you can see for yourself how good the page quality of the
Web site is. There is a bar on the "page rank" which will
indicate where the Web site is ranked.
Back Links are very important way to get better search
engine placement. Don't use link farms. Try to get back
links from quality and high web visitor sites. You need to
do this!
About the Author
Bob Roy makes it easy for you to have a successful internet business. Look here for his 4 steps to your successful internet business. Http://www.start-internet-business-from-college.com
http://www.start-internet-business-from-college.
Article Source: http://www.simplysearch4it.com/article/11613.html
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