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  Category: Articles » Internet & Online Businesses » E-Commerce » Article
 

Ecommerce Design Solutions




By Somsekhar

Every one of us likes shopping and we spend a lot of in it. But no one is going to invest money on buying a product that is very cumbersome to buy and the shop has poor customer service. The same principle applies for online shopping . There are various ecommerce design solutions that helps improve the online sale.
One very important constituent that one's Web site should possess is the handiness with which customers could navigate his site. This can be done by designing web pages that is compact, informative and easily comprehensible. Besides, another ecommerce design solution is to lessen the use of gaudy graphics since these take time to load and the customers may not have the time to wait for them.

In addition to this, it is also crucial to make the registration process easy to accomplish because the less clicks needed to buy a product, the better. Moreover the display of the products must be evenly distributed according to distinctive categories on all the pages, as clustering it up in a single page would confuse the customer. Also the use of pop-up images must be minimised as these keep away customers.

Apart from convenience, a customer also looks for good customer service. To do this, the person engaged in e-business need to offer tools that can fulfil some special needs of the customers. This includes providing multiple payment options since this would allow the customers to pick the means of payment that they want to use. Then another ecommerce design solution is to ensure sure that various policies relating to security, privacy, and refunds are clearly implied out so that your customers would know what to expect and be properly guided with their purchases. In addition to these, you should also try to provide additional services to your customers such as free gift wrapping services Hence, if these points are followed properly then it will enhance the number of customers.

It must be remembered that not all sites are designed in the same way. Thus the ecommerce design solutions depend largely on the type of business a person wants to promote through his website. For example, if he wants to sell products and services online he must concentrate o n features such as catalogues, product check out capabilities, credit card payment processing, and safe transaction and so on. They must be able to see that there are proper security protocols in place. On the other hand, if a company who just wants to have a Web site that promotes marketing and public relations, the Web site should be designed and structured in a way that is attractive, user friendly, and highly interactive.

Thus by designing a website based on the various ecommerce design solutions the person engaged in online business can enhance the sale of his products and services. It is the first glance at the website that creates a lasting impression on the customer's mind.
 
 
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