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Higher Commission Is Not Always Better
By Chet Brzezinski
I have seen it a million times, especially from newer affiliates. They find two similar affiliate programs and immediately assume that the one that pays the highest commission is automatically the better affiliate program... not true! As an affiliate you need to look beyond the commission and evaluate the entire program. Yes, high commission are always nice to have but there are some things to look for that can make a high commission affiliate program practically worthless and a waste of your valuable time.
The first thing that you should look at is see how much the merchants are charging for their products. Merchants that pay a high commission is usually passing it off in the product prices. By boosting their prices up they make up for paying their affiliates high commissions by trying to get the customers to pay the bill. If the price is to high the customer will leave the merchants site and search for another merchant with lower prices. So you can promote the higher commission merchant to your hearts content. But if the prices are just to high for the customers you are simply wasting your time and effort on a dead cause.
Now, if you go with the merchant that pays a slightly less commission but has much lower prices then the customer is going to buy from them instead of the other merchant, therefore, giving you more conversions which will make you alot more money in the long run.
About the Author
Chet Brzezinski has been in the affiliate marketing and affiliate program management industry since 1997.
Affiliate Management Consulting - Affiliate Program Review
Article Source: http://www.simplysearch4it.com/article/1122.html
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| Some other articles by Chet Brzezinski | Watch Out For Traffic Leaks
When promoting any affiliate program one thing that you, as an affiliate, has to watch out for is what is called traffic leaks. What is a traffic leak? A traffic leak is something on the merchants site ...
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