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Cosmopolitan Magazine Subscriptions, The History
By David Chase
It's interesting to look back at the origins of Cosmopolitan
Magazine, seeing their first subscription numbers (in the 25,000)
range, into what it has become now--a modern day success. Its
almost amazing how the content has evolved over the years--from
a one-time family magazine back in the late 19th century--to what
is now a demographic exclusive to females. Just look at the cover
art: http://cosmopolitan.magazinepromotion.com
Before cosmopolitan magazine experienced world wide success,
the initial founders and editors (Schlicht & Field) went out of
business only 2 years after the company's launch. Only after E.D.
Walker, an ex editor for Harper's Monthly purchased the rights to
Cosmopolitan magazine did the business really take off. He didn't
settle for the old way of doing things, with an innovative sense he
introduced book reviews, serial fiction, and color illustrations to the
magazine.
Only 1 year later after Cosmopolitans booming popularity, E.D.
Walker sold the company to John Brisben Walker, who quickly
employed some of the nation's top writers. He went on to open a
free correspondence school, which he had to retract almost
immediately after only 2 weeks more then 20,000 people signed
up.
Cosmopolitan magazine was later sold to William Randolph Hearst
in 1905. He began to expand the magazine by employing top
writers, and investigative journalists. Some of the best articles
written came from the recruiting sense of William Hearst, he
employed Alfred Henry Lewis, David Graham Philips, Ida Tarbell,
Upton Sinclair, Sinclair Lewis and George Bernard Shaw, all who
went on to write some of the most famous articles for their time.
As decades past, the magazine changed from strictly articles to
short novels and stories, sales soared (1.7 Million copies in
circulation) and over 5 million in advertising revenues in 1930.
Cosmopolitan magazine proved to be an unbelievable success,
after the Second World War magazine sales topped the 2 million
mark. Unfortunately demand for the magazines content decreased
in the 50s, circulation numbers crippled to just over a million,
despite the reduced revenue cosmopolitan magazine subscriptions
were still a profitable venture, even today Cosmopolitan is one of
the most subscribed to magazines in the world.
About the Author
David Chase is a web developer and internet marketer. He has written articles on various issues; anywhere from magazine subscriptions, to marketing tips. You can view his latest website: http://cosmopolitan.magazinepromotion.com here.
You can visit his latest project at http://www.magazinepromotion.com
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