High Volume Fax Broadcasting -Increasing Your Message's Reach
By Chris Bradley
Many businesses in today's competitive markets have gained an
edge by using fax broadcasting to get their sales messages to
important customers before the competition does.
In fax broadcasting, volume is the key to success. Once a company
has a successful fax broadcasting program underway, they can
supercharge their sales results by bumping up the volume of their
fax broadcasts. High volume fax broadcasting takes their sales to
a new level, and gets their marketing messages to a much larger
audience.
High Volume Fax Broadcasting Makes Your Message More Cost-
Effective One advantage of high volume fax broadcasting is access
to volume discounts. Fax broadcasting is just like other forms of
marketing communication when it comes to price. The more you do,
the cheaper it is per unit. Fax broadcasting can run a company in
the neighborhood of about 20 cents per fax in some cases, where
the fax recipients number in the thousands. But if that same
company jumps up their fax broadcasting efforts to a new, larger
high-volume fax broadcasting program, targeting hundreds of
thousands, or even millions, the cost per contact can drop
dramatically.
High volume fax broadcasting can sometimes result in a cost per
fax of 3 cents or lower.
With a lower cost per fax, a high volume fax broadcasting
strategy can actually reach a larger audience with the same
dollars that may have been previously spent on multiple fax
transmissions, each with smaller volumes.
Logic would seem to indicate that your budget is better served by
generating smaller fax broadcasts, one at a time. But the reality
is actually the reverse. With the volume discounts available
through high volume fax broadcasting, the goal should be to do
the biggest fax broadcast to the largest audience you can afford
all at one time.
The discounts will mean that your same annual advertising budget
will make it possible to reach a much greater number of customers
with your fax advertisements, compared to the company's fax
broadcast results prior to instigating a high volume fax
broadcast strategy.
The bottom line for fax advertising is – bigger is better. If
you've been a little timed about bumping up the volume of your
fax broadcasts, thinking that you were conserving and stretching
your budget with smaller, repetitive fax broadcasts, guess again.
You need to take your fax advertising to a new level with high
volume fax broadcasting.
Only then will you begin to really stretch your fax advertising
budget dollars. You'll get the best bang for your buck, and land
your message in the hands of a much larger audience, too. About the Author Chris Bradley is V.P. of 3Cent Fax Broadcast.com, where they help business save money and increase profits with their do it all fax service, where they do all the work and you can concentrate on your business. To learn more about their money and time saving service by clicking here ... fax broadcasting services.
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