Marketing: Are You Scaring Customers Away?
By John McCabe
"Hello, is (pause) puh-TREE-shuh home?"
So started my weekend lesson in marketing. It was Saturday
afternoon, and started like a typical telemarketing call. Heavy
accent, reading a script. I told him Patty wasn't home, I'm her
husband, he could talk to me.
At this point, one of two things happens. Either they hang up
and try again later, or they read me their script. This guy
launched into his script...
As part of a new promotion, he wanted to give me $500 in free
merchandise certificates. All I had to do was cover $4.95 in
shipping, and I didn't need to give him a credit card number to
pay it.
Radar on, full scam alert!
I told him I wasn't interested in participating, and that I wanted
off of his calling list.
Legitimate telemarketers know that the magic words in the USA
are 'take me off your calling list'; they usually rattle off a toll-free
number and move on.
Not this guy.
He badgered me for another five minutes about why I didn't
want the free certs. I told him I didn't trust him. He said if I
didn't trust him to just hang up. So I did...
The phone rang with the speed of electronic redial. "Why you
hang up on me?" he demanded. "Don't you want the five
hundred dollars worth of certificates?" I told him no. "You don't
deserve them anyway..." he snapped before hanging up.
Did a little research...
>>> Sidebar > Sidebar About the Author
In addition to writing about business topics for home based business, John McCabe sorts through other authors' material and posts the best of it in his Success Letter blog at http://www.SuccessLetter.com/.
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