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How To Market Your Business When You're Broke
By Peter Geisheker
A question that keeps countless small business owners awake at night is how do I attract customers and grow my business when I have little or no money for marketing?
Small business marketing expert, Peter Geisheker of The Geisheker Group, Inc., solves this marketing problem for small business owners by teaching them how to use low cost "Guerrilla Marketing" strategies to grow their business.
Peter Geisheker's Top 5 most effective low cost marketing strategies are as follows:
1. Create a revenue sharing partnership with a business that sells a non-competing product to your target market. The way to structure this partnership is that your partner includes information about your product or service in their marketing materials and in exchange you give them a commission on each sale.
2. Join a local and/or national barter exchange network and trade your products or services for advertising services such as radio or print advertising. For more information, go to http://www.bni.com
3. Write and distribute a news release telling the media about your business news. You can announce a new product or service, a unique way of doing business, a company anniversary, new employees you have hired, a new office location, etc.
4. If you have a website, you can inexpensively drive very targeted customers to your website using the Google Adwords pay per click search engine marketing service. Depending on the keywords you choose, this service can cost as little as five cents to send a prospective buyer to your website. This marketing tool works wonders when you have a well written sales message on your website. For more information, go to https://adwords.google.com
5. Create step-by-step sales scripts to help you and your sales force make powerful presentations and close more sales. Create several responses to each objection you routinely hear from prospective customers and memorize those responses. The more confident you sound when talking to prospective customers, the more those customers will trust you and have faith in your ability to help them. You must also create and memorize several closes so when you are talking to a client, you know how to confidently ask for the sale.
About the Author
Peter Geisheker is the President and CEO of The Geisheker Group, Inc., a marketing firm that specializes in developing powerful marketing programs to help businesses attract new customers and increase sales. For more information, please visit http://www.geisheker.com or call (920) 884-9041.
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