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Introduction to AdSense
By Todd Em
AdSense is a free service designed by Google that anyone can use to start making money from their webpage. Once the necessary code is placed on a website, AdSense then determines what the topic (or topics) of the webpage are and shows advertisements relevant to those topics. For example, if you were to look at a website about surfing in Hawaii the AdSense ads on that page will be in reference to Hawaii, surfing and surfing in Hawaii. Simple enough.
Anytime someone clicks on the ad on your page you a paid a fee. The amount of the fee depends on how much an advertiser has bid to pay, but most clicks fall in the $0.01-$1.00 range.
Interested in starting to make some money with AdSense? Here's three quick steps to getting started the right way with AdSense.
Step #1 - Get AdSense
So if you don't already have an AdSense account I strongly suggest that you get one right now. It's totally free and will help you start to make money from your website. If you're interested, sign up at https://www.google.com/adsense
Ok you've signed up, now what?
Step #2 - Placing Your Ads
The next step is placing your ads on your website. Google's heat map is a huge help for this. Based on Google's research, the heat map shows you exactly what sections of a website tend to be most successful. Of course, every webpage is different so this should only be used as a guideline. In fact, no one knows your webpage as well as you do so take a minute and think of how people's eyes look at your page and go from there.
One great resource that AdSense also provides is custom channel tracking which will allow you track the performance of each ad unit on your page. Make sure that you use custom channel tracking and check every few weeks or so to see which channels are performing best.
Step #3 -Color Choices For Your Ads
One other choice that you must make when placing AdSense ad units on your page is the color of the text in the ads. There are two schools of thought on how to best do this. One is to make the ads blend into your page so that they fit with the overall theme and appear somewhat as part of the content. The second is to make the ads stand out by using contrasting colors to draw visitors attention.
By blending the ads into the page you may sacrifice a little profit but ulitmately it makes the site look more professional and avoids giving people the feeling that all you want to do is make a quick buck.
Best of luck with AdSense! About the Author Todd is the editor of The Blogging Fool a site focusing on tips on increasing traffic to blogs, making money from blogging and covering a wide range of blogging resources.
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Some other articles by Todd Em | |
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