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The Lead Creation Station (Want Good Qualified MLM Leads? Part 2)
By Jay Kanik
So, you want to have an endless supply of qualified prospects? Not just "qualified real time surveyed mlm leads"...but real educated opportunity buyers (not seekers), who will never say: "let me think about it", "is this a pyramid?", "I don't have any money", or "I just don't have enough time". Aren't you sick of hearing those lies?
I never deal with those annoying brush-off comments anymore. I know what they are like, and I truly feel your pain! I spent my "hard-time" on the phone for countless hours getting more answering machines than anything else, but not anymore. No one should need to do that anymore. Stop Cold Calling Leads! It's a painful strategy that makes up the 95% club.
I don't need to convince anyone that hearing NO 10, 20, or 200 times a day is hard on the psyche, no wonder the attrition levels in these conventional network marketing businesses is so high!
So what do you do about it? How can you just hear the yeses, and talk to people who are worth your time?
I said in the last article; Want Good Qualified MLM Leads? That you wouldn't like the answer: You need to generate them yourself. Hold On! Don't run off just yet! It's not that hard, and the rewards are enormous. Imagine waking up in the morning and checking your email to find out you just had 2 signups from the other side of the world while you were sleeping, and you have never even said hello. That's what this will do for you. This happens for me all the time!
Even if you have the most amazing: cancer-curing, gas-saving, guaranteed-money-making, clean-anything, old-age-reversing, miracle box no one will buy from you if they don't know it exists. So, get seen! Lots!
Methods include: Search engines, both Pay-per-click and organic, newspaper ads, magazine ads, article writing, press release, ezines, even TV and radio spots! I recommend a nice blend of these, with an emphasis on search engines and articles.
If you need help setting up a Google Adwords account I recorded a beginner's tele-conference you can dial into 24hours/day at (641) 985-5999 Extension:
13781#, regular long distance applies. This is defiantly one of my favorite tools, and I am passionate about it (as you will soon see).
The first thing you will learn after you advertise; when someone answers your ad it does not mean they are going to buy right there, so you will need to develop a relationship with them. Because most people don't buy the first time they see your ad, statistics show that it takes about 7 times! Like I mentioned earlier you are not going to start a conversation with them on the phone about the weather, you aren't even going to need to send out an email. This is all taken care of for you automatically, even if you are out of town.
You will need the next tool in your box called an autoresponder; you can find these all over the internet (just do a Google search). Make sure you actually pay for it though, free versions often will advertise competing ads in your emails, and/or are very limited in what they can do. This will be the most useful weapon in your marketing arsenal, so don't skimp on this. It allows you to literally forget about your prospects until they contact you because they are ready to buy, or you have a "special offer" to let them in on.
In these emails you are not constantly "pitching" them on your deal, this will get annoying for anybody, and this is the most common mistake made by internet marketers. You will want to position yourself as an expert, and someone who can help them. Often give tips and tricks for how to make money in a generic way, educate them about your industry, give away free software, even a joke once in a while is worth it. That way they will be more likely to read your ad, when it does come.
Now of course the next one is getting trickier all the time. You will want a way to get your prospects to "opt in" to your auto responder. Because of spam complaints and new laws etc, you can't just buy an old genealogy list of 50 bazillion leads for $10 and start blasting out emails or you will likely loose your ISP!
Using a lead capture page is the option I like best, you are able to drive your prospects to your site and after they put in their info they are yours until they opt out. Don't just send them to your "corporate site" or you have lost that lead forever. You have heard it a thousand times before; the money is in your list.
If you know html you can build yourself a good lead capture page yourself. But if you are like me, and learning how to build a website is low on your priority list, you can have one built for you. In fact I recommend having several specific ones that you can target to different audiences.
So in this order you want to:
Get/write a good email campaign
Find a good autoresponder (I use response magic)
Build at least one capture page, or have them built
Drive as much targeted traffic as you can to your site.
That's it, that's what the top income earners in our industry are doing. That simple 4 step plan that will save you so much time, you will never waste time with a tire-kicker again.
Remember a good plan executed today is WAY better than a perfect plan executed next year. Don't wait for perfection, it will never happen anyway. You will tweak and improve things along the way, this is a given. The most important thing you can do is implement these strategies now.
Amaze yourself, improve your business, live, love, and laugh! That's what life is all about, success...whatever that means to you, achieve it.
To our success,
Jay Kanik
Success coach
http://CashCanoe.com
206-350-6352
About the Author
After 10 years of being a mlm junkie I know what works, and what doesn't. Now I want to shorten the learning curve for as many people as I can.
don't be a junkie, be a pro: Jay Kanik http://cashcanoe.com
Article Source: http://www.simplysearch4it.com/article/37172.html
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