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The Profit Engine Of Your Online Business
By Jason Oh
The most valuable asset to any business are your
customers.
The relationship between a supplier and a customer
is the lifeline of your business.
The respect and trust that you will gain form your
customer is so important, as it builds loyalty and
credibility that is irreplaceable.
Reputation counts!
With that trust gained, not only will your customer
support you directly, but indirectly as well, by
'Word of Mouth' referring friends, relatives, or their
customers to your business. That's free advertising.
Take for example, one of the biggest recognised soccer
club in the world, Manchester United (not a supporter).
With one of the biggest fanatic following, the heart of
the club is its supporters and members who drive the
turnstiles weekly.
They are the fans who follow the club weekly to
different venues, countries to support the soccer club.
The club knows it has the brand and support, but in order
to generate more revenue, it's the recruitment of new members
and retaining them is a priority. Club members are the
customers who take up the club's sporting packages,
sponsorship packages, souvenirs, merchandise, memorabilia,
etc that are promoted to them!
It's the benefit and product that the members want.
Without the loyal following, the club cannot exist.
So even if you have a great product and great location,
without customers there will be no sales, no cash-flow and
NO money!
Without a doubt, the most valuable asset to your internet
business is your email list, the heart of your success.
If you do not know where to begin and you want to make real
money online, start building permission based email list
(an Opt-In list) to your internet business.
It should be your primary objective.
One big benefit of an email list is, your subscribers
will be more responsive as they are your target audience.
The reason why people subscribe; you have a valuable and
unique product and service they are potentially looking for.
Although everyone who visit your site will not become a
customer, they must have some interest in your product,
or service that led them to your page.
Therefore every visitor is a potential lifetime customer.
Potential customers are much more likely to become a customer
if you make an effort to keep in touch with them.
It requires several communications to gain that trust
for a sale.
That's where an "Opt In" form and a simple communication
tool such as an email helps.
With today's low cost web marketing technology such as a
web host, an auto-responder and email, it is easy to develop
a permission based email (opt in) list.
Start creating an opt-in list to capture customer's and
prospect's contact details such as email address, first name,
surname, telephone number, etc.
Take control of the list.
Once you have the email addresses, send personal messages
with the latest important update, latest product or offer,
an e-course of your related topic that can solve and benefit
your list.
Be an adviser.
Use auto-responders to automate all the follow ups with
your opt in prospects, you will have one, three, eight or
more tries to generate sales for a product.
Without opt in prospects, you only have ONE shot at a visitor.
When you start building credibility and trust with your Opt
In prospects, they will have less fears of doing business
with you!
This can only give you a good chance of converting them to a
customer at some point, and some will go on to purchase multiple
products from you.
You can make profit, and sell your own product or someone else's,
or sell advertising space.
With a simple program, it can be that easy and effective!
If you don't know by now, 'The money is in the list'.
The key to earning serious money from your opt-in list
is cultivating your list. Build up a relationship and
stay in touch with them on a regular basis.
Let them know who you are and show your personality.
Address your opt-in list by their actual names and
provide VALUE to your articles with good offers.
Keep them interested with up to date info-solution that is
of value. Offer discounts, the latest products, useful
freebies that they can benefit from.
Put yourself in their position, and think what they
are looking for. Help them.
Build your product into a credible brand for people to trust!
The more they know you and what you have to offer, the more
trust gained and the more result you'll have.
Plan to develop a permission based email list, one list
of customers who purchase, and the other a list of prospects
(leads) who have given you permission.
Let me repeat, owing an email list is essential, it's
like owning your very own goldmine; without it you don't
have an internet business.
About the Author
Jason Oh is the author of a Free eBook 'Opt In Secrets Exposed'.
Discover how to turbo-charge your targeted list by 300%, earn huge gob of cash and never spend a single penny on any advertising.
Article Source: http://www.simplysearch4it.com/article/34563.html
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| Some other articles by Jason Oh | |
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