|
Flash or No Flash?
By Sandro Azzopardi
Deciding on the way you want your web site to appear might not be a straight forward task, especially when one is not fully aware of the technology available today. One of these tools is called 'Flash', a programming language that allows you to have great audio and visual content on your site.
Flash is a technology developed by Macromedia, a leader in web development tools. Flash generates a movie file which is a combination of images and text that is then compiled and put on a site.
Some web sites are completely written in Flash, others have only some Flash elements inserted here and there. Full Flash sites are very entertaining and can easily capture the eyes of many with their originality and audio-visual content.
Another example of where Flash is well used is on sites that are mainly about presentation rather than information. For example, interior designers' sites, musical bands' sites, kids' sites and photo gallery sites. These are all places where Flash is particularly well-matched.
The main problems with full Flash sites are search engines. It is useless to have a full Flash site if you need to rank high in search engines. Unfortunately search engines don't read Flash and therefore are not able to index your site's pages and distinguish what the site is all about.
Search engines send out automated robots called "spiders" that crawl through the internet and create huge databases of web pages. People then search for web pages based on keywords that are embedded into the web page. If it is important to you that people find your web site, then it is important to you to have well written text and links on your web pages that search engines are able to find, read and follow. Search engines cannot see the text in a Flash page or hyperlinks on Flash pages, and therefore cannot follow the links. Your web site will not be relevant to search engines since it will be read as one page.
The best solution if you need search engine indexing and Flash content is to have a web site written in HTML with some Flash elements embedded in it. The search engines will still not be able to read the Flash content, but this will be compensated by the fact that your content and keywords will exist in text format, and therefore, readable by the search engines. In addition you will still have that Flash element which will enhance your site and make it look more appealing to your viewers. About the Author Sandro Azzopardi has over 20 years experience in IT. He has worked on various projects with small to large organizations. Together with a team of other professionals, he is specializing in Web Packages, offering a complete web solution on http://www.cbswebpack.com
Article Source: http://www.simplysearch4it.com/article/30176.html
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/30176.html" as shown above and make it hyperlinked. |
Some other articles by Sandro Azzopardi | Web Site Package Today, companies providing services on the web need to cater for the whole spectrum of services available. The process of having a professional web site starts ...
Having your Web Site running...Fast Ok…so I decided to have a web site to promote my business. Fine, I now need someone who can design a professional and eye catching site for ...
Web Packages Web Packages…what are they?
Web Packages are a collection of web services grouped together in one price, aimed for individual professionals or small to medium sized enterprises. The purpose of Web Packages ...
The Importance of a Web Site Needless to say, having a web site to promote your business or ideas is imperative nowadays. Nearly all households have access to the internet, sometimes even on more than one computer. The great thing about ...
Choosing a Web Package - A Guideline So much choice and so much to choose from! Paying someone to design and develop a web site is not an easy task today with all the ...
|
|
| |
|
|
|