Introduction to the Sequential Autoresponder for Email Marketing
By T.C. Watts
Internet marketing is a big thing today with more and more people joining the
ranks everyday. In order to promote this explosion there are a number of tools
to aid it. One of the major players in the tools list is the autoresponder.
What are autoresponders you will ask. In plain words, this is basically an
automatic mass emailing program which responds automatically to any incoming
mail with an pre-stored message. There are two types of autoresponders: (i) one-time
autoresponders, (ii) sequential autoresponders.
One-time autoresponder: This type of autoresponder will reply only once to
any email that comes to a specific email address. This is a good thing if you
want to promote a product with a brief introduction and offer for registration
to a newsletter, etc. It is a one-time affair. Usually the one-time autoresponders
are used to distribute introductory letters, price lists, confirmation letters
or welcoming letters, data sheets, latest posted articles, and so on.
Sequential autoresponder: As the name implies this autoresponder will send
email is a sequence. The messages are pre-recorded as in the case of the one-time
autoresponder. However, in this case the difference is that based on the reply
or lack of it, the sequential autoresponder will send a pre-determined number
of emails at certain pre-determined time intervals. For example mail no. 1 will
go on x date, then mail no. 2 will go three days after, mail no. 3 will go one
day after, and so on. Because these are so easy to use, they are used almost
as a secretary. You program it once and then you sit back and see the results,
because the machine will do all the work.
Examples for the use of sequential autoresponders will include online courses,
promotions, ad tracking, mail campaigns (which can be virtually unlimited), follow-up
to business leads (again this can be unlimited), reminder services, regular delivery
of items (articles, jokes, latest quotes, etc)
The sequential autoresponders are wonderful tool in email marketing because
it can do all the work for you with the least amount of effort and personal follow
up. You will need to work out your campaign and promotion style, feed in the
time gap and the messages you want to be transmitted to your customers or prospective
customers and then, wait back for the business to roll in.
An additions bonus that the sequential autoresponders do today is storing
the contact information as the customer touches your website. In this way you
can reach the customer immediately. The customer is happy because they get instant
and personalized (almost) replies and they do not waste time waiting for the
relevant information to take a decision.
The sequential autoresponders are a real boon to the Internet entrepreneurs
and the customers alike. Without their automation, immediate response and broad
information dissemination would not have been possible, making business expansion
a very cumbersome process. Their existence however is witness to the ingenuity
of man to use the machines to their optimal advantage. With a sequential autoresponder
on, you can set your business with the least effort and greatest possible returns.
About the Author
T.C. Watts operates www.TopEmailMarketingSoftware.com, a website filled with tips, articles, reviews and how-tos dedicated to Email Marketing Software. Compare the best Autoresponder service with the Autoresponder Comparison chart
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