Hyperlinks in Audio and Video
By Ron McCluskey
by Ron McCluskey
Those that were around for the beginning of the world wide web
will remember that the groundbreaking concept that fueled its explosion was the
hyperlink. The hyperlink seems commonplace today, but it is still the glue that
holds the internet together.
Where would you be if you could not click on a link and get to
the information you wanted? At best, you would be looking up addresses in a book
and typing them in.
The latest buzz on the internet is all audio and video. That
is all well and good. But, much of the interactivity of the web is lost in most
audio and video applications. You follow a link and either download the file of
interest or start to listen and watch the presentation on the internet.
There are several problems with this.
You are probably aware of your own browsing habits and realize
that you rarely read everything on a web page that you land on. You tend to
rapidly skim over the page to see if it offers what you are looking for. If it
does, then you zoom in on the specific items you want and then after absorbing
that, you look for links for further information.
Think about the current audio and video technology. How much
different is it to have to listen to several minutes of audio or video before
you find out whether it has the information that you are looking for. Then, it
is often difficult to zero in on the information you need and repeat it as
needed.
Furthermore, if the presentation mentions additional
resources, it is much more difficult getting to that destination than a simple
click.
The W3C is currently working on some of these problems. First
of all, they are addressing the possibility of linking into the middle of an
audio or video clip. This would allow you not only to find that section in a
search engine, but let your website designer give you an index to each file.
Even with that ability though, you are only getting the entry
advantages of hyperlinking. At this time, the need for outbound links from audio
and video files are still on the distant horizon.
One of the roadblocks to really ramping up the usability of
intelligent audio and video on the web is artificially intelligent speech
recognition. That will allow the search engines to spider audio and video files
and make software populated linking. Currently, you must present a printed
transcript of any file to the search engines.
Another required innovation is the ability to make outbound
links within audio and video files that will allow the viewer to click out of
the currently playing presentation to different or more focused information.
Once those two hurdles are crossed, we will be looking at a
world wide web that will be barely recognizable is being related to what we are
using today.
In the mean time, don't wait. If you are looking for an area
on the web where there is very little competition, the audio and video market
are the places to look.
If you don't believe me, look at video.google.com. Care to
guess how many video clips are available under the search term 'internet
marketing'? As I write this, there are only 123. Can you even remember when
there were only 123 competing links for any search on Google?
My advice is to get whatever equipment you need - get the
software - and start producing as many quality audios and videos you can. And do
it now.
For more great information on internet marketing come to Extreme Affiliate Income now. About the Author
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Affiliate Income now for more great articles by Ron
McCluskey.
Article Source: http://www.simplysearch4it.com/article/27202.html
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