| |
Back-End Products... The Key To Lasting Profits
By Dan Brown
A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.
Below are ten killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.
5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.
6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.
7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.
9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.
10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.
Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.
About the Author
Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program which is due out July, 2005. http://www.zabangaffiliate.com/
Article Source: http://www.simplysearch4it.com/article/2719.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/2719.html" as shown above and make it hyperlinked. |
| Some other articles by Dan Brown | Put It On Auto Pilot
An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just ...
10 Helpful Tips For Running A Profitable Web Site
1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
2. Make sure your content and graphics are relevant to your web site's theme. ...
Break On Through To The Other Side
Heres ten simple yet very effective marketing ideas that can help you breakthrough to higher and more consistent profits.
1. Create a directory of web ...
Residual Income Is The Best Kind Of Income
The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, ...
Giving It Away For Profit
If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors. The course should be ...
Five Unique Ways To Get Free Advertising
Here's 5 POWERFUL ways to get some free advertising
1. Give Testimonials
When you purchase a product or service and it exceeds your expectations e-mail the ...
|
|
| |
|
|
|
