|
Making Your Online Testimonials More Believable
By Dan Brown
Here's ten POWERFUL ideas to use as a guide when dealing with testimonials.
1. PICTURES
Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. You can find more information about converting audio recording's by typing "real audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give people proof that the testimonial isn't fake because it will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.
6. HAND WRITTEN LETTERS
This is similar to the "electronic signature" tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.
7. RECORDINGS
You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.
8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it's from and who it's to.
9. CONTACT INFORMATION
When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.
10. ONLINE VIDEO
If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site. You can find more information about converting audio recording's by typing "real video" at a search engine. About the Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program which is due out July, 2005. http://www.zabangaffiliate.com/
Article Source: http://www.simplysearch4it.com/article/2718.html
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/2718.html" as shown above and make it hyperlinked. |
Some other articles by Dan Brown | Put It On Auto Pilot An autoresponder course is a group of articles or information set up to be sent out separately over a set period ...
10 Helpful Tips For Running A Profitable Web Site 1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
2. Make sure your content and graphics are relevant to ...
Break On Through To The Other Side Heres ten simple yet very effective marketing ideas that can help you breakthrough to higher and more consistent profits.
1. ...
Residual Income Is The Best Kind Of Income The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if ...
Giving It Away For Profit If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors. The course should be related to the theme of ...
Five Unique Ways To Get Free Advertising Here's 5 POWERFUL ways to get some free advertising
1. Give Testimonials
When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell ...
|
|
| |
|
|
|