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Benefits of Online Marketing
By Liza Miter
Companies have many options for communicating with prospective
customers. The Internet has become the primary medium for
reaching potential clients anywhere across the globe. A broad
range of online marketing methods is available to you for
promoting your website. Strategies vary in their effectiveness
and hopefully this website will give you some ideas as to
which will be most appropriate for your needs.
Benefits to Consumers::
(1) Convenient— customers can shop 24 hours a day from anywhere
without going to the store physically.
(2) Interactive & Immediate— consumers can interact with the
seller's site to find the information, products, or services
they desire, then order or download them on the spot.
Benefits to Marketers::
(1) Customer Relationship Building— companies can interact
with customers to learn more about their needs and to build
customer databases.
(2) Reduce Costs & Increase Efficiency— avoid the expense of
maintaining a physical store, costs of rent, insurance, and
utilities. Digital catalogs cost less to produce than printing
and mailing paper catalogs.
(3) Greater Flexibility— unlike a paper catalog whose products
and prices are fixed until the next printing, an online catalog
can be adjusted daily or even hourly, adapting product
availability, prices, and promotions to match changing market
conditions.
(4) Access to Global Markets— The Internet is a global medium,
which allows buyers and sellers to click from one country to
another in seconds.
Four Ways to Conduct Online Marketing::
(1) Creating an Electronic Storefront— companies can buy space
on a commercial online service or it can open its own Web site.
These sites are designed to engage consumers in an interaction
that will move them closer to a purchase or other marketing
outcome.
(2) Placing Ads Online— companies can place online ads in three
ways:
(a) classified ads in special sections of major commercial
online services.
(b) ads in certain Internet newsgroups set up for commercial
purposes.
(c) buy online ads that pop up while people are surfing the web.
Such ads include banner ads, pop-up windows, "tickers"
(banners moving across screen), and "road-blocks" (full-screen
ads that users must go through to get to other screens they wish
to view)
(3) Participating in Internet Forums, Newsgroups, or Web
Communities— companies may participate in or sponsor Internet
forums, newsgroups, and bulletin boards that appeal to specific
special interest groups.
(4) Use Online E-mail or Web casting— companies can send out
customer newsletters, special product or promotion offers based
on customer buying histories. Web casting or "push" programming
delivers information of interest to consumers' desktops.
About the Author
Author:: Liza Miter
SEO company - India
Affordable
search engine optimization
Article Source: http://www.simplysearch4it.com/article/19940.html
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