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10 Ways Web Site Text Can Impact Your Reader's Buying Decision
By George Cuthbert
The appearance of your web site text can actually
increase or decrease your sales. The size, font, style
and colour of your text can easily affect your reader's
buying decision. Below are ten points to consider
when typing text on your web site.
1. Easy To Read - You want to make it easy for your
visitors to read your text. You shouldn't use a light
coloured text like yellow on a white background and
you don't want to use dark blue text on a black back-
ground.
2. Create A Mood - You want to use the colour of
your text to create a mood for the reader. If you want
to create excitement, use red text. If you want to
create greed, use green text. Use colours that
would put you in the mood to buy your product.
3. Grab Their Attention - You can grab your readers
attention by using headlines. Make the headline more
noticeable by using a different coloured headline than
your ad copy. This offsets the headline and pulls the
reader into the rest of your ad copy.
4. Highlight Keywords - You can emphasize phrases
and keywords that are important to your readers. For
instance, use super, deluxe, fast, low price, free, new,
etc. You could use bolding, underlining, italics, colour
changing, etc.
5. Sizing It Up - You don't want to use text that is too
small or too large. You want to use larger text for your
headlines and subheadings. You want to use smaller
text for your ad copy. If your grandparents can't read
it, it's too small.
6. Don't Use All CAPS! - You don't want to use all
capital letters in your ad copy. It looks unprofessional
and is hard to read. You may want to use all CAPS
in your headlines to offset it.
7. Choose your font with care - You want to use a text
font that relates to the product or services you're selling.
You don't want to use a comic type font when you are selling
business books.
8. Spacing Out - Give your text "room to breathe".
You should indent and bullet key benefits your product
or service gives to the reader. Your headlines,
subheadings, sentences and paragraphs should be consistently
spaced throughout your web site.
9. I Need Sunglasses - Don't use all bright text colours
and backgrounds on your web site. It will make your
text hard to read and actually bother your readers'
eyes to the point they just decide to leave your site.
10. Check The Readability - It's important to check
your spelling and grammar before you upload your
web page. When writing an ad copy you're allowed to
break some of those grammar rules to get your point
across, but don't overdo it.
About the Author
George Cuthbert
http://www.onlinebusinessarticles.com
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