| |
Adwords, Adsense, SEO - Common Denominator, Keywords
By Vickie J Scanlon
If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common – Keywords. How important are keywords? Very Important.
Google Adwords
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad – 25 word title, with two 35 word lines of ad copy – then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are differentbut relevant to your target audience. Sound easy? It's not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated -- to much competition, makes it a little more difficult for the novice to make a profit.
Google Adsense
Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN – that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your webpage or website.
Sounds simple? Well, not really. There is more too it than just putting an ad on your website and expecting someone to click on it. What's involved? Let's see – color, position, style, to name just a few.
SEO
Search engine optimization – this for me has been a time-consuming process – since I am still learning.
SEO is keyword driven – the search engines pull the keywords from your web copy – not, to my surprise, from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I will slowly eliminate the tag from my webpages…
The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme. Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords diverts away from the main theme – that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages – You can get a quick rundown at: http://www.ranks.nl/tools/spider.html . It's a free tool, and very helpful.
To conclude, keywords is one of the main ingredients that leads people to your website, product, service and/or ad. …AND, keywords based around your quality content will help with your positioning on your website.
About the Author
Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at:
http://www.myaffiliateplace.biz for free tools,
articles related to affiliate marketing, ebooks, how to info, affiliate opportunities – all aimed toward the affiliate marketer and the marketing process.
Article Source: http://www.simplysearch4it.com/article/15355.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/15355.html" as shown above and make it hyperlinked. |
| Some other articles by Vickie J Scanlon | Build A Website and Get Your Feet Wet In Affiliate Marketing
If you want to have a business online, you need to build a website. A website helps to promote your products, as well as, identifies you on the Internet. When I created my website, I went ...
SEO -- The Tortoise or the Hare
Search Engine Optimization is one way in which you can get your website in front of the search engines. But ...
Blogging Going Forward
Blogging is your online diary of events, thoughts or for the business person a reserve of articles and comments directed toward your business. That definition ...
Affiliate Marketing - And the Learning Curve
When you put up your first website – you have to admit that you are pretty green to the ways of the Internet World. You think that once your website is up, ...
Podcasting - Is It Right For Your Website?
I have been seeing the word podcasting floating around the Internet for a while. And actually read an article that stated it's arrival. However, it never really gave me any information about Podcasting. And yes, ...
How Do I Get Traffic To My Website?
Internet Marketing requires you to sale other people's products or services, or if you have decided to create your own product, sale your own. But whether you are ...
|
|
| |
|
