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Alleviate Your Internet Marketing Stress
By Glen Snethun
Copyright 2005 Glen Snethun
Do you have a detailed plan in place to market your home-based Internet business? How about a strategy that will work for your budget? Do you know where to start?
If not, read on. This article is an Internet marketing resource that you will find invaluable. It is a free Internet marketing guide.
Five questions you need to ask yourself:
1) Who is my target customer?
2) What is my budget?
3) Where will I find my customers?
4) Why do they need my product or service?
5) How quickly do I want results?
Your budget will probably be the most significant factor in determining your Internet marketing program.
Organic marketing is definitely the cheapest. Organic marketing is getting people to your site to purchase without paying for advertising. It is; however, more time consuming and takes longer to see results. This strategy will be discussed in more detail in my next article.
If your budget is more extensive, you can obtain results quickly through strategies, such as Pay Per Click, which will also be discussed at a later date.
Get your groundwork done first…whatever way you choose to market! First, determine the customer you want to attract. Who are they? Focusing on a certain "kind" of customer will greatly improve your chances of exposing them to your business. You have to know where your potential customer is looking so you can be there too…staring them in the face.
Next, give thought to why someone would require your service or product. That will give you clues about what keywords they will enter and what sites they hang out on. Then you can decide, for example, if you'd like to advertise on those sites. You can also make your website keyword rich.
Whoever puts forth the most effort in planning and executing their Internet marketing campaign WINS! It's just that easy. The businesses that are most visible get the most paying customers. We witness the same concept with successful "brick and mortar" businesses who are marketing geniuses. Why would an Internet business be any different?
Answer the 5 questions above and join me next week as I discuss organic marketing as an option to paid advertising. It promises to be gooood!
About the Author
Glen Snethun is a full-time Internet businessman: stock trader, author and coach. Glen dedicates his time to showing others how to create multiple streams of income using the Internet. Get ideas from Glen at http://www.glensnethun.org
Article Source: http://www.simplysearch4it.com/article/14272.html
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