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What You Can Learn About Selling, From Kate Moss...
By Craig Garber
Like my wife, super model Kate Moss was born in England.
Unlike my wife, Kate Moss has a little "nose candy" problem.
Personally, I don't think it's anyone's business who's doing
what -- to each his own. And besides, good ole Kate's
probably a saint next to most people in the entertainment
industry.
However, since, as Thoreau said, "Most men lead lives of
quiet desperation and go to the grave with the song still in
them," once the press got a hold of what was going on, they
had an absolute field day.
Moss has subsequently lost nearly $3 Million Dollars worth
of modeling contracts because of this.
What happened was, after Kate spent weeks denying her
problem, avoiding the issue, and saying nothing, she came
out with this statement last week:
"I want to apologize to all of the people I have let down
because of my behavior, which has reflected badly on my
family, friends, coworkers, business associates, and
others."
Now Moss will eventually be forgiven -- after all, if Marv
Albert can be forgiven -- anyone can. But don't you think
Moss would have been completely forgiven -- and forgiven
almost immediately -- if she would have just taken ownership
of the issue straight-away, and admitted it?
Don't you think if Kate came right out and said something
like this, it would have gone a LOT further?
"I realize I have a problem, and I also realize that to
date, I've done a bad job managing it. However, I am now
taking steps to fix this situation. I hope all my friends,
my family, and my business associates, can find it in their
heart to forgive me for this indescretion, and recognize
that in the end, I am only human too."
The thing is, whenever you're looking at tweaking your sales
copy -- http://www.kingofcopy.com/salescopyreview -- one of
the smartest things you can ever do, is to come clean with
any wrinkles or product flaws you have.
This makes you a lot more "real" to your prospects. It also
lets them know, that you too, are only human, and it makes
almost ANYTHING else you're saying, have 100% credibility.
Here's what I mean. Let's say you're selling some kind of a
lawnmower. Maybe you'd reveal your flaws like this:
"Listen, the LawnTrimmer is probably the most effortless
lawn-cutter you'll ever be able to use. But one thing I
must let you know about the LawnTrimmer, is that if your
back-yard has LOADS of trees, or if you've got an unusual
amount of curves to go around to get your lawn looking even,
then the LawnTrimmer isn't for you.
See, the LawnTrimmer was originally designed to manicure
professional golf-courses -- you know the ones I mean"...
yadda, yadda, yadda.
So make sure you're revealing your flaws in your sales
pitches. Plus, if they're big flaws, your prospect deserves
to know about them -- after all, nothing's worse than being
disappointed after you buy something.
Well... there are things worse than that, but they're
irrelevant for now.
O.K.?
The other thing this whole issue about Kate Moss teaches
you, is that in the end... we're all on the same level
playing field. See, even though Moss was making over
$10,000 Dollars DAILY in her heyday during the 1990's,
that didn't stop her from being made out to be "the bad guy"
because of her reluctance to own up to what was going on.
Don't you make the same mistake -- it's a costly lesson to
learn and I'd hate to see everything you've worked so hard
for, blown by one foolish error.
Now go sell something,
Craig Garber
P.S. Check out all the prior archives you've been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
About the Author
Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE direct-response copywriting and marketing tips that dramatically boost your sales and lift the response of your marketing, on his website: http://www.kingofcopy.com
Article Source: http://www.simplysearch4it.com/article/12883.html
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| Some other articles by Craig Garber | |
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