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7 Fisherman's Tips to Avoid Losing Money on Your Web Site Design
By Ian McAllister
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Web site design to hook a customer is very
like fishing. Try these seven tips to make
money.
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Step 1. Research.
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What - you don't think a fisherman starts
with research? How does he know not to fish
in the bathtub? How does he know not to fish
for dorado in USA? How does he know that
his favorite lemon meringue pie on a sardine
hook won't catch sharks?
Imagine you've invented a 100% cure for
Paraguayan piques. You pay a graphic
designer to make your web site design. After
a year you still haven't been able to make
money. Your host tells you that the few
visitors that you had only stayed for ten
seconds.
Research would have told you that
*Your prospects speak Guaran¨ª not English
*Most of them can't read Guaran¨ª
*Even fewer speak English
*Most of them don't have computers
A little research at Overture would have told
you that only 3791 people looked for pique in
a month, but most of them were interested in
polo, not in an insect. Does your potion kill
Jiggers? 1432 people searched on that word,
and they were mostly North Americans.
Perhaps you could make money from them?
If your web site design could inspire 10% of
these searchers to visit your sales page and
10% of these bought from you that would
give you 14 clients per month. Would that
make money enough to pay for your web site
design? You've been fishing in your bathtub!
-----------------------
Step 2 Preparation
-----------------------
As a fisherman you've discovered what fish
are in your area, what will attract them to
where you are, and found a spot where you
won't get your line tangled up with other
fisherman's lines.
My research for this article showed that 'web
site' had half a million searches but people
could be totally uninterested in web site
design. 'Web site design' had only a third of a
million searches, but readers were more
targeted. There were 239 advertisers on
Overture, which shows that it is popular, and
there are only 24 million competitors.
'Build a website' had less than 50 thousand
searchers, but 337 million competitors. Ouch!
I think my lines would get tangled!
So the rule is: find what people want then
design your web site with pages filled with
the information that they want. If nobody is
interested in your subject, advertise offline or
find another subject for your web site design.
-----------------------
Step 3 Get crowds
-----------------------
You sprinkle oatmeal soaked in your secret
ingredient on the water, and soon fish are
following the scent back to where you are.
Your first task is to make your web site
design attractive to visitors.
Tuna fishermen throw un-baited hooks into
the mass of fish and pull them out in a sort of
rhythm. The hook, which has no barb, snags
a fish which falls off into the hold, and the
hook is thrown out again, with the whole
process taking a few seconds.
Google Adsense is excellent to make money
from this kind of web site design.
--------------------
Step 4 Research
--------------------
But that was in step 1 you object? Your
research should never end. Talk to the other
fishermen. Visit fishermen's forums. Search
Google for information. Your oatmeal has
attracted fish, but when you put it on the
hook it washes off.
You must find what bait will stay on the hook
long enough for hungry fish to bite. This will
vary from season to season. Experiment and
record your results.
Research for your web site design should
never stop. Try different ideas to make
money and record your results.
-----------------
Step 5 Pre-sell
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OK. Your fish are crowding round you. Your
bait has some colorful feathers disguising the
hook. You want to persuade the fish that
your bait is more attractive than the scraps of
oatmeal.
Your web site design should start to describe
your experience with whatever it is that you
are selling to make money. You should try to
communicate in all your web site design just
how interesting you find what you are
offering.
---------------------------------
Step 6 Arouse Enthusiasm
---------------------------------
Keep pulling your bait through the water so
that fish will think
*I'd better act while the food is there!
*It's heading towards the other fish. I'd
better be quick!
*I may get a better offer, but what if I don't?
If your web site design is aimed at affiliate
income, don't try to sell yet. You strike only
after the bait is in the fish's mouth. Let the
vendor handle the last step.
-----------------------
Step 7 Hook Them
-----------------------
Once the fish has the bait in it's mouth you
strike to drive the barbs home, then the fish
can't leave go. Then you pull the fish in, and
eat it.
Oops! I'm not advocating cannibalism! Once
your web site design has hooked a customer
the same rules no longer apply.
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Bonus Tip
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To succeed, your web site design must have
ways to keep your customers so happy that
they will keep coming back again and again.
Your web site design must obviously have a
contact page. You should have a frequently
asked questions page. You should offer
further sales of related products to make
money for you. If you eat your client you
won't have her returning again and again.
About the Author
Not enough detail? Get your free step by step details of web site design to make money.
http://smarthomebiz.com/create-a-website
Article Source: http://www.simplysearch4it.com/article/10810.html
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