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10 AD Copy Tips you can take to the Bank!
By Randy Hutchings
Here are my TOP 10 AD Copy Tips......
1. You could add some sub-headlines in your ad
copy. Sub-headlines act just like headlines; they
grab the reader' s attention. They'll keep the readers
interested as they continue to read your ad. They
are almost like transitions or copy connectors; the
sub-headlines will interest and carry the reader to the
next part.
2. You could ask your readers questions throughout
the ad copy. They will answer the questions in their
own heads as they read your ad copy. The questions
you ask should persuade the readers into buying.
People have been taught to automatically answer
questions in school, from their parents, from friends
and from authoritative figures.
3. You could highlight keywords throughout your
ad copy. The keywords should be attractive to your
target audience. You could highlight them with color,
underlines, italics, etc. You could also repeat key-
words one after another. For example you could say,
"This is a soft, soft, soft rug."
4. You could bullet or indent your benefits in your
ad copy. Most people won't read the whole ad
copy, so make your product's benefits stand out
and you won't lose the sales from all the skimmers.
You can also indent other things like your guarantee,
postscripts, testimonials, closing, etc.
5. You could change the size of your text in your
ad copy. You want to make your text large enough
so it's not hard to read. You also want your headline
and major points to be larger so they will stand out.
You could also use more space in between important
parts of your ad copy to make them stand out.
6. You could raise or lower the price in your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lessen your product's value. Either way, you need to
test which price will pull the most orders. Another
idea would be to use an odd number like $19.46
instead of $19.99, $19.95 or $19.97. It makes it
look like there is a specific reason you priced it like
that.
7. You could add proof of results in your ad copy.
You should include testimonials, endorsements and
factual statistics to prove your product's claims. You
should only publish statements that are believable
and have specific results. For example, here is a
good line from a testimonial, "I increased my sales
by 678%!"
8. You could add special offers in your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc. For example, you could say, "You'll get
5 bonuses when you order by Aug 24, 2002!"
Another example, "Buy one, get the second one
half price off."
9. You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary. If you need
to use a word your target audience might not under-
stand, define it or use an example to help them
understand it.
10. When you ask someone to sign up to receive a
freebie, don't ask for really personal information.
This is a fast way to lose a potential prospect. For
example, if you ask them for information they want
to keep personal, they might not want sign up.
Another example, if you ask for too much inform-
ation, they may not have the time or patience to fill
it all out.
With these 10 Tips your AD Copy NOW has the equipment
to conquer the little challenges that you will
encounter and that most marketers with stumble over.
Start implementing these tip to work for you so that
your Online AD Copy will make the sell for you........
About the Author
==============================================
Know the Truth about Online Marketing NOT
the HYPE! Finally the Truth is Told at the
eMarketing TIPs 4 You Blog! No More HYPE....
(c) Randy G. Hutchings - All Rights reserved
http://emarketingtips4u.blogspot.com/
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