1.||Web Maintenance-Get The Bigger Picture !!!|
The standard connotation of the phrase 'Web Maintenance' is frustratingly limiting. In most cases, these two words are taken to mean small (usually textual) updates to the website content whenever required, and ensuring that the site remains up and running. Because of this perception, it is understandably treated as ...
[Added: 03 Aug 2006 Hits: 346 Words: 884]
2.||Watch This Space-Your Corporate Image May Depend On It !!!|
Why Companies Need To Keep A Watchful Eye On Their Own Websites
Imagine your official spokesperson appearing on national television, all bleary-eyed, unshaven and dishevelled. Or worse still, your Marketing VP arriving for a presentation to a key client, shabbily dressed and carrying a non-functional laptop — not to ...
[Added: 03 Aug 2006 Hits: 277 Words: 371]
3.||Wander in Cyberspace-What Are You Seeking On The World Wide Web???|
"Not all those who wander are lost."
J. R. R. Tolkien, Lord of the Rings
Tolkien may well have been right as far as he was concerned, but there are countless wanderers in cyberspace who are hopelessly lost. Their web presence ...
[Added: 03 Aug 2006 Hits: 378 Words: 363]
4.||The Enemy Within-Is Your Organisation Sabotaging Your E-Learning Initiatives?|
"We have met the enemy, and they are us"
Walt Kelly in Pogo
It's unfortunate, but true. Across many organisations, e-learning initiatives are being dogged by high mortality rates — and one doesn't have to look very far to find the underlying reasons. The ...
[Added: 02 Aug 2006 Hits: 286 Words: 635]
5.||The Digital Punch!!!|
Make an impact. Knock them out.
Ever pondered about the criticality of your presentations? You might have a great product or service; excellent branding; backed by killer campaigns; and a never-say-die marketing team. Yet, when you make a presentation on ...
[Added: 02 Aug 2006 Hits: 384 Words: 356]
6.||Taking Your Advertising Campaign Online…|
As a medium, the Internet is unique — here's how you can use it to your advantage
The Internet is the world's first interactive medium in the true sense of the word. It enables users to access information according to ...
[Added: 01 Aug 2006 Hits: 286 Words: 498]
7.||SEO Versus PPC Search Engine Advertising!!!|
Which One's The Right Strategy For You?
From its advent as a communication and information dissemination channel, the Web has come a long, long way. Among other things, it has emerged as an evolved channel for marketers. With over 50.6 million Internet users in India, growing at 30 per cent ...
[Added: 25 Jul 2006 Hits: 265 Words: 987]
8.||Giving Retail A Customer-Friendly Touch|
Why Retail Outlets Today Must Have Touch Screen Kiosks
As the retail business in India gets more organised and better managed, and customers become more discerning, the need for creating a more engaging buying experience is being felt. As a medium, the Touch Screen Kiosk with its ...
[Added: 25 Jul 2006 Hits: 297 Words: 320]
9.||Getting The Max Out Of Your Touch Screen Kiosk|
The essence of a touch screen kiosk lies in its interactivity and dynamism. To treat it as a static in-shop item or an audio-visual communication device is to severely undermine its effectiveness. Here are some pointers for getting the most out of this medium.
[Added: 25 Jul 2006 Hits: 272 Words: 410]
10.||E-Learning—The Truth Exposed Discover Why Organisations The World Over Are Adopting E-Learning|
You've known about the success of e-learning for quite some time now. You've probably attributed this to various factors — cost-savings, convenience, easy logistics, higher levels of user involvement, etc. While you're absolutely right on ...
[Added: 21 Jul 2006 Hits: 245 Words: 308]
11.||E-learning—Make It Happen Five Tried And Tested Ways of Making e-Learning Work|
According to extensive research carried out by the Sapio Institute, an organisation dedicated to conducting ongoing studies in the field of e-learning, there are five prerequisites for ensuring the success of e-learning initiatives.
The company must 'buy in' to the initiative and take on ...
[Added: 20 Jul 2006 Hits: 225 Words: 380]