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  Category: Articles » Articles by Author » Author: Mark Silver
Results 1 - 10 of 10 [1 Pages]  
1.When Giving A Free Sample Is Worse Than Political Anarchy
It seems like an obvious maneuver: give something away for free to draw more customers in. I see my favorite grocery store do it, and it works incredibly well- the store is mobbed, especially on Saturdays, when ...
[Added: 04 May 2006   Hits: 374   Words: 912]

2.When To Raise Your Prices, Without Feeling Evil About It
There are many legitimate reasons to raise your prices. But, you need to think about more than just yourself here. That's right, raising your prices can actually be an unselfish act, done in deep service to your ...
[Added: 28 Apr 2006   Hits: 391   Words: 856]

3.The Healing Power of Marketing
I was waiting for the tapioca pudding. In the same way many of us wait for customers. We were having a great conversation with some friends over dinner, but I have to admit, I was a little distracted, thinking about ...
[Added: 18 Apr 2006   Hits: 309   Words: 730]

4.What You Need To Do To Avoid Burning Money On Advertising
Advertising. Curse? Money hole? Or powerful venue? It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it's true that many of them are really wanting what you're offering. Unfortunately, the ...
[Added: 06 Apr 2006   Hits: 363   Words: 843]

5.How Love Builds Momentum At $833 Per Person
One obvious thing you need in a business to build momentum is a list of interested people. Whether you are sending email, postcards, newsletters, CDs or balloon bouquets, having that group of interested people is who ...
[Added: 22 Mar 2006   Hits: 653   Words: 926]

6.When Following Up Hurts You And Your Customer
Your customer just enjoyed the heck out of your product or service. Now, it's a week later and you want to follow up- is it still working? Are they still getting value? A Heart of Money participant asked this question recently: "How do I follow up with ...
[Added: 09 Mar 2006   Hits: 390   Words: 812]

7.Is Your Business Suffering From Post Traumatic Stress Disorder?
How in the heck do you run a business in the face of disaster? It seems heartless to focus on growing a business when an entire city has been flooded, and thousands have been killed in the blink of ...
[Added: 15 Sep 2005   Hits: 292   Words: 1132]

8.Profitability: How To Get From 'Just Enough' To 'Extra.'
During the last Heart of Money class someone was asking why scraping by is the norm, and it's so hard to come by having extra money. It came up in the context of paying yourself ...
[Added: 22 Jul 2005   Hits: 279   Words: 989]

9.How to Create 'Overnight Success' in Your Business
A person I admire has a very successful business. He's sharp, personable, funny, smart, and helpful. And, the products and services he provides are top-notch. He's sold thousands of them, and his business is operating at a ...
[Added: 01 Jul 2005   Hits: 259   Words: 960]

10.How To Be a Humble Equal and Make the Sale
I remember two sales conversations I had with prospects, both of them several years ago. One was "successful" and one was "unsuccessful," meaning one person hired me, and the other person didn't. But, ultimately both were unsuccessful. How can a sale be unsuccessful? When you make a ...
[Added: 25 May 2005   Hits: 299   Words: 1037]