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1. | Writing To Overpower Your Competition
by Karon Thackston © 2005
http://www.learn-copywriting.com
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly on your ...
[Added: 18 Mar 2005 Hits: 671 Words: 917]
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2. | Five Sections of Your Copy Guaranteed To Get Read
© 2005
http://www.copywritingcourse.com
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do ...
[Added: 01 Mar 2005 Hits: 716 Words: 714]
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3. | Increasing Conversions Through Action-Oriented Copywriting
by Karon Thackston © 2005
http://www.copywritingcourse.com
I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer ...
[Added: 10 Feb 2005 Hits: 666 Words: 559]
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4. | SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
SEO Copywriting Makeover: Good Rankings but No Sales
Part 2 of 2
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was ...
[Added: 22 Jan 2005 Hits: 661 Words: 653]
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5. | SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never ...
[Added: 22 Jan 2005 Hits: 403 Words: 686]
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6. | “Super Verbs” Really Move Your Copy
By Karon Thackston © 2004
http://www.learn-copywriting.com
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a ...
[Added: 09 Dec 2004 Hits: 415 Words: 568]
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7. | Does Your Copy Look
by Karon Thackston © 2004
http://www.copywritingcourse.com/keyword
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has ...
[Added: 21 Nov 2004 Hits: 329 Words: 783]
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8. | How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
by Karon Thackston © 2004
http://www.copywritingcourse.com
It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn't ...
[Added: 11 Nov 2004 Hits: 393 Words: 812]
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9. | Progressive Headlines Guide Customers To
by Karon Thackston © 2004
http://www.learn-copywriting.com
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) ...
[Added: 27 Sep 2004 Hits: 265 Words: 555]
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10. | Are Keywords Destroying Your Copy Flow?
by Karon Thackston © 2004, All Rights Reserved
http://www.copywritingcourse.com/keyword
With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line ...
[Added: 09 Sep 2004 Hits: 289 Words: 587]
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