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  Category: Articles » Articles by Author » Author: Alex A. Kecskes
Results 1 - 10 of 10 [1 Pages]  
1.Learn to write ad copy
You've always wanted to learn ad copywriting, to make big money writing ads, radio and TV spots. Here are a few closely guarded secrets to successful ad copy. What to say and what to avoid. In short, how to ...
[Added: 02 Aug 2006   Hits: 1386   Words: 702]

2.Comic-Con…it's not just about comic books
It's the ultimate. The extreme. The biggest event in the world if you're a sci-fi fantasy enthusiast, comic or video artist! It's the one and only Comic-Con in San Diego. From July 20th through the 24th, over 100,000 attendees, industry professionals and countless exhibitors will converge ...
[Added: 20 Jul 2006   Hits: 510   Words: 567]

3.Meet Helen…your new online teacher
Stanley Kubrik's HAL 9000 may have been smart enough to run the spaceship Discovery, but HAL lacked one thing today's computers may soon have—a face. Computers, long plagued by the impersonality of a box with speakers and ...
[Added: 20 Feb 2006   Hits: 895   Words: 560]

4.When seconds count…what you should know about strokes
On average, a stroke takes the life of a loved one every three minutes, with seniors most vulnerable. The average age for a stroke is about 72 and many things that cause a stroke come with aging, such ...
[Added: 14 Feb 2006   Hits: 475   Words: 444]

5.Overweight and Overlooked
Americans by the millions are going on diets, running, stepping and crunching to work off those excess pounds. Unfortunately, there are many young to middle-aged adults whose health is being jeopardized by morbid obesity—people who are at least 100 pounds overweight or twice their ideal weight. This ...
[Added: 14 Feb 2006   Hits: 450   Words: 722]

6.It's Not Funny Unless it Sells
We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in ...
[Added: 30 Jan 2006   Hits: 486   Words: 707]

7.What's in a Name?
Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company's personality and vision. But more importantly, it must unforgettably embody the promise of your product's main benefit to your potential customers. It can dovetail generically ...
[Added: 29 Jan 2006   Hits: 412   Words: 805]

8.Closing in on Effective Advertising
Get out all the ads you ran last year. Go ahead. Tear them out of your magazines or newspapers (if you're lucky enough to have proof sheets, so much the better). Tear out your competitor's ads too—as many as you can get your hands on. Next, fold the ...
[Added: 17 Jan 2006   Hits: 478   Words: 1069]

9.12 Sales-Boosting Strategies
The competition is fierce and ad budgets are tighter than ever. If you're looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie. Give your product a distinct personality. OfficeMax's Rubber-Band Guy is an instantly ...
[Added: 28 Dec 2005   Hits: 393   Words: 655]

10.9 Tips for Better Copywriting
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you'll find these 9 tips quite handy ...
[Added: 28 Dec 2005   Hits: 474   Words: 716]