Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Internet & Online Businesses » PPC Search Engines » Article

PPC Or SEO - Which Should You Choose?

By Kath Dawson

The number of consumers making purchases online continues to rise, many companies now use Search Engine Marketing (SEM) to try and drive more visitors to their web site so they can take advantage of this growing market.

There are two main forms of SEM that can be used, they are Pay Per Click (PPC) advertising and Search Engine Optimisation (SEO). It seems that people are often unsure as to which type of SEM to choose when promoting their business.

PPC - This form of advertising brings traffic to a web site through visitors clicking on an advert, every time the advert is clicked a charge is made to the advertiser. The advertiser bids on certain keywords to bring only relevant traffic to their web site. Through this process they can control the total level of their advertising budget.

SEO - A number of different factors relating to a web site can be altered to make it appear higher in search engine rankings and therefore attract more visitors. The factors that can be changed include the site content, the actual coding of a site and the external links which point to it.

The best type of SEM to use in order to promote a business online depends on the specifics of the market and the goals of the company.

Benefits Of PPC

In most cases the web site does not need to be changed at all.

It is very quick, you can often start seeing results within hours of activating a campaign.

You only pay when your advert is clicked.

You can pick which keywords to bid on.

The results can be tracked allowing continual improvements.

You can choose the page that users are sent to.

It is possible to target specific countries and regions.

You can rank highly for any keyword if your budget is large enough.

PPC can be a very effective way to promote a web site. However the main drawback is that once you stop spending your adverts stop showing, there is no long term return for the expense.

Benefits Of SEO

Visitors from search engine results do not cost you a penny.

The rankings a web site achieves through SEO can continue for a long time after the work has been done.

Over the long term SEO can be more cost effective than PPC.

Visitors are more likely to trust a site they find in the rankings, they feel it has been 'approved' by the search engine

The main problem with attracting visitors to a site using SEO is the time it takes to achieve results. You can expect to wait at least a month, and sometimes longer, before you see any real increase in traffic.
About the Author

Article Source:
If you wish to add the above article to your website or newsletters then please include the "Article Source:" as shown above and make it hyperlinked.

  Some other articles by Kath Dawson
15 FAQ'S on Search Engine Optimisation (SEO)
1.What is Search Engine Optimisation (SEO)? Search Engine Optimisation is the process of preparing a web site in order to achieve search engine rankings that drive traffic to your ...

Pay Per Click Services UK
There are three main UK pay per click services which can be used for advertising online. They are provided by the most popular search engines and are called AdWords (Google), Yahoo! Search Marketing and adCenter (MSN). ...

The Importance Of Using Web Analytics
Using Web Analytics, the process of measuring the behavior of visitors to a web site, is a very important aspect of Search Engine Optimisation (SEO). By tracking where ...

  Recent Articles
PPC Or SEO - Which Should You Choose?
by Kath Dawson

Pay Per Click Services UK
by Kath Dawson

How you can Uncover the Secrets to Internet Marketing. part 7
by William Milligan

Three Mistakes You Should Avoid in Google Adwords
by Isaac Chu

"Adentify" is the new find from ABCSearch and it is here to pay!
by Josh Merrin

Getting The Most Out of Your Pay-Per-Click and Keyword Campaign
by Shirley Kelly

The Many Aspects of Marketing To Search Engines
by Shirley Kelly

Pay Per Click Advertising
by Tom Stabler

Search and Directories - Time for a Real Change
by Arthur Browning

How To Effectively Use Yahoo To Attract Visitors To Your Website
by Danny Lee

Click Fraud and Forced Search
by Karen Barr

What Is Search Arbitrage?
by webangel

A beginner's guide to Pay Per Click [PPC] Search Engines
by Prabuddha S Raychaudhuri

Pay Per Click Management
by Farhad Divecha

AdSense used as a web search engine optimization (SEO) detection tool
by James yaqins

Can't connect to database