A simple way to promote a merchants products
By Jason Marsh
This will be my 2nd article in this fantastic forum.
Well i am merchant but also thought of ways to get affiliates to promote our products.
1. One way for an affiliate is to actually create an online store promoting all the programs he has joined. see example. http://www.adconnection.co.za
2. Actually using your signature at the bottom of your e-mail, by displaying a link.
3. By handing out flyers around your area or near a mall explaining how users could conveniently shop from the comfort their homes via the net.
4. Placing comments online at blogs, forums & by word of mouth. This helps for site relevancy through search engines.
5. By submitting your site for review on portals offering this as a free service.
6. Make sure your site is crawlable by search engines, make sure each page has unique title tags relevant to the content on that site.
7. Do link exchanges with other sites, their are many affiliates like yourself who would love to improve their ranking.
8. Not researching the affiliate program before your start promoting it:
I think to many newbie affiliates take up or signup for the first affiliate program they find just to get started, and this is a very common mistake. Remember a program needs to compliment your website, because you need the information on your website to be relevant not just for the user, but for search-engine ranking too.
9. Not using your signature file correctly:
Many affiliates add a signature to all of their out-going email messages and forum posts but they do not do it correctly. Twenty lines of text full of affiliate links to a bunch of different products is not considered a good signature ! In fact, it can be considered as spam. Try keeping your signature file under five lines.
10. Not writing your own ad copy:
Users get very annoyed when they see the same ad from 10 different marketers. Take the time to tweak your ad to suit your target audience and subscribers before sending it out. Personalize it to make the ad your own so it doesn't even seem like an advertisement anymore.
11. Not paying for your own domain name and hosting account
Many affiliates starting out trying to save as much money at the beginning by getting freebie domains for example: http://geocities.com/newbie_affiliate. This is very unprofessional and lends no security to your users, they would consider you to be a 'fly by night'. All over the net you can find cheap webhosting, i personally prefer to use hetzner.co.za. Having your own site lends credibility to your site and security to your users.
12. Not capturing your leads before you send them on to the affiliate product site:
If you spend time and money trying to get someone to click on your affiliate link and they don't go on to purchase anything, you would have gained nothing. Try and capture their e-mail address before sending them on to the merchants site, create a landing page that captures the information and then sends them on to the merchant.
If they don't make a purchase you could always up by sending them a newsletter with offers from other merchants, this helps you to build up a subscriber list and over time lower you cost per user/sale and also to increase your return on invesment.
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