Five Common Blogging Mistakes
By Lynette Chandler
It happens so often it's almost like clockwork. Business blogs are
started with high hopes and then disillusion sets in when the
results aren't what they hoped for. A lot of it has to do with these
simple but common mistakes.
Not Asking For Comments
Bloggers always agonize over the lack of comments. But the
problem is not that people don't read the blog or don't want to
comment but the blogger hasn't given the opportunity for readers
to comment. Just like asking for people to order a product, you've
got to coax people to spend their 3 or 4 precious minutes to
comment on your blog. Ask for opinions. People love giving it. Ask
for reader's experiences, input or help to accomplish something.
Ask people to suggest something to you e.g. You're getting
incorporated, ask people for suggestions, tips and
recommendations. Asking is a way of telling people it's ok to speak
their mind and that you're open to alternatives.
Not Hosting On Their Own Domain
Too many businesses jump on the blogging bandwagon without
thinking through how exactly it will fit into their overall marketing
strategy. Blogs are started on other people's sub-domains just to
test the waters. Before they know it, the blog has taken a life of
it's own and it's too late to get their own domain.
Start it off right. Domains aren't expensive. Even starting the blog
on an existing domain is better than someone else's sub-domain
because you can control it. Hosting your blog on a blog service's
sub-domain is also unprofessional. It's a lot like putting your
business site on a Geocities domain. Not pretty.
This way you control where you want to publish the blog to.
Tomorrow, if you outgrow these services, you can easily export
your blog to another tool, another host without losing too much
established traffic. A domain is also easier for people to remember
and easier for you to publicize.
Not Maximizing Their Blog Content
Many businesses quit blogging because they feel it's too much
work. True, like everything else, you gotta work on a blog but you
don't have to break your back over it. Sometimes you may have a
paragraph here and there about a topic that just isn't big enough
for an article. You know what? You're going to have many more of
these impromptu thoughts and ideas publish it to your blog.
Later, you can come back and gather these paragraphs, compile
them into a complete article or even a book.
That's only one way of maximizing your work. Have you written
articles in the past? How about e-courses, audio transcripts or
books that aren't in publication anymore? Recycle. Break them up
and post them on your blog. In fact, if you have lot's of this type of
content, you can even get your assistant to post them for you.
Publishing Too Often
I know what you're thinking. This sounds like complete the
opposite of everything you've ever learnt about blogging. Truth is,
the blogging world changes. What works yesterday may not today.
This is one of them. There are countless blogs already jostling with
you for your reader's time. More are being started by the day.
Who has the time to read so many blogs? It's come to a point
people are forced to cherry pick the blogs they read. Even when
they do read yours, you're not safe yet. If they can't keep up with
your blogging pace, they'll drop you no matter how good your
information is. Keep a balance. Feed information to your readers
not dump a truckload on them. Every market is different. Some can
tolerate higher number of posts a week, some can't. You should
know your market and test accordingly.
Falling For Short Term Methods
Ah, this is my favorite. If you can have a favorite pet peeve that is.
Every week, you hear about people dishing out the newest,
coolest blogging tactic, best blogging tool that's sure to sky rocket
your business to success or bull doze your way to the top search
engine listings. Consider how any offer will help you advance your
business two, five or tens years from now. Is it really in line with
your marketing direction? If it isn't drop it. It also helps a lot if you
can have a reliable source whom you can consult and help put
things into perspective for you. One of the most powerful qualities
of a blog has nothing to do with search engines, tagging or
pinging. These things do have a place, but they aren't as powerful
as the relationship opportunities between you and your
Although these mistakes are common, they are also very easily
rectified and don't cost much money. All of these suggestions are
born out of my own trial and error and they've worked out nicely.
Try it yourself.
About the Author
Lynette Chandler, the Tech Diva, regularly dispenses RSS and blogging info to business owners. To learn more about how you can get blogging, and do it well, visit www.BloggingStarterPack.com.
Article Source: http://www.simplysearch4it.com/article/45249.html
|If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/45249.html" as shown above and make it hyperlinked.|
| Some other articles by Lynette Chandler|
|Seven Things Forgotten When Doing Business Backups|
What usually comes to mind when we talk about backups is
backing up the computer and possibly your emails. As small
business owners, we have many more things to consider than just
those basics. ...
What Not to Forget When Moving Webhosts
Here's a handy checklist for you to keep by your computer when
moving web hosts so the move will go without a hitch
Web hosting doesn't last ...
5 Online Group Meeting Tips
A group meeting online is in many ways just the same as a face-to-
face offline meeting. You must choose visitors carefully in order to
achieve the results and answers you ...
How To Banish a Boring Blog
At one time or another every blogger experiences some kind of
block and wonders what they should be writing about. It is just ...
Enough About RSS Versus Email Already!
All right, I admit it. I'm writing this in an emotionally charged
situation. And no this is not about which is best, who is right and
not doing one thing that will kill your business ...
How To Comment On Blogs Properly
Blogs are very much a social tool. When you visit blogs and leave
comments responsibly it doesn't take long before people will ...