How To Keep Your Blog Busy During The Holidays
By Lynette Chandler
Ok, you've got a great blog going; with newsletter subscribes
coming in more often, traffic building and people posting
comments. There's only one problem now. The holidays are here
and that means you're business than ever (especially if you sell
retail goods) and don't have time to blog! You worked hard to
create a successful blog and don't want to let it slip at all over the
holidays. Besides, it's the long term marketing that will help you
over the slower periods of the year. What can you do?
Try pre-scheduling your posts. This is the single most effective
method. You can save valuable time through the year by doing this
when you are busy or want some time off. You can do this by
using your blog's scheduled post feature or you could blog by email
and set your email client to only send the mail at a pre-set date
and time. If you're using Outlook, there are plugins you can
purchase to help you send scheduled emails.
Something else you could do is invite some guest bloggers. You
can hire someone. Many times people are more than happy to blog
on sites for an affordable fee. You could also invite owners of
related businesses to post. This is a great idea because you may
not need to pay out any cash and you can return the favor when
they get busy. Guest writers are a good way to get some time
away from your blog, allow you to concentrate on holiday sales
and a wonderful way to introduce a fresh perspective.
Here's another idea. Have an assistant post some holiday articles
related to your business for you. Articles about the holidays that
people find useful such as shopping and budget tips, recipes and
etiquette do very nicely. Everyone wants their holidays to be less
expensive and most enjoyable, so these topics are something they
can use. If your assistant can add information to relate those
articles with your product, the better. With that holiday feel in the
air, you may be surprised to see how much traffic you end up
getting. Possibly more than normal.
If you decide to post tips be sure you don't p9ost all of them at
once. Tell people they are getting on of a series and post a short,
high quality tip each day or even once a week. This will keep your
readers coming back and keep your blog alive.
Try audio. Speaking comes more naturally to us than writing and it
also requires less effort and time to make a post. Record a short
under 5 minute clip about what's happening during the busy
holiday period. Tell people about your sales, share how you helped
a customer out of his holiday shopping dilemma. There are many
tools you can use for a small cost such as AudioAcrobat and
HipCast. You can record it and have it posted to your blog
There's no need to abandon your blog at this very busy time of the
year. By using the advice in this article you will ensure your blog
isn't neglected as you continue to build relationships with your
prospects though posting.
About the Author
Blogger, entrepreneur Lynette Chandler enjoys helping small business owners with their blogs. She authored an e-course to help new bloggers start their blog right from the beginning. Grab
yours at http://www.BloggingStarterPack.com/startright.html
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