Email Marketing: Money Is In The List!
By Jeffrey Greer
Have you ever explored the email marketing catch line - "Money is in the
List". Email marketing has been rendered as the most effective means to bring
targeted audience to your website. One email in the potential inbox eventually
means "sales".
Email marketing is also synonymous with "being in touch". Remember out of
sight is out of mind. You always need to keep in touch with your potential
clients to bring them to your website. Which is the more effective way than
email marketing to keep calling them back for something of their interests?
If you have the art of writing a killing sales letter then email marketing
can mean profits for you. If you are not writing a sales letter then a simple
newsletter about new arrivals or new features on your website may also mean
returning visitors. You should remember that email marketing is not spamming.
Your email should carry useful and substantial information rather than any junk
text. If your email does not carry any valuable information, your whole purpose
of email marketing campaign is defeated.
A good subject line for the on-floor email marketing campaign is equally
important. Remember, the subject line is eventually what makes the person open
an email or put it in the trash can. Write a compelling subject line that would
make the person open it and read it. You can start by asking simple questions in
your subject line that would make someone stop and think for a minute. If you
can make someone stop and think for a minute means you can make sales. Refrain
from using the FREE, CHEAP, BEST...as they are overly used words that have lost
their significance over a period.
Make your email marketing campaign more successful by offering something that
is real. Do not make any offers that are too good to be true. Your email
marketing effort should never solicit to making false promises or anything that
is too low than your profit margins. Offering lower than your profit margin
eventually defeats the whole purpose of email marketing campaign.
If you have business related to training sessions, seminars, events, local
shows, etc. it is good to keep your email marketing campaign targeted to the
local audience. The email can be short and sweet and may contain an RSVP link
like "Register now."
Direct email marketing campaign keeps you in touch with your customers. They
remember you not by your face but your website. Your website acts as the missing
link between product showcase and the sales. You can have hundreds of visitors
but zero sales. Before beginning any email marketing campaign analyze what
remains lacking with your website or your advertising that does not convert a
visitor into a buyer. Aim your email marketing campaign or design it in such a
way that you not only have increased traffic but also generate sales from such
visitors.
================================ About the Author Jeffrey Greer owner of Ever Enterprise, providing marketing solutions and information to assist online businesses. Visit Ever Enterprise today for more ways on gaining the marketing edge on your competition.
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