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SEO: Gaining Top Placement In The Warm Markets
By Jeffrey Greer
Search engines become smarter by the minute. It is no longer the sheer
placement of numerous keywords on a single page. There is the correct placement
of anchored text, the specific Meta tags, the watching out for competitors, the
page ranking and back links, the RSS fields, the appropriate content and the
link popularity, the robot.txt files, just to name a few.
Today, search engine optimization can only be successful by experts, or by
those that have an idea of what search engines are looking for. You must
optimize everything on your site if you wish to land within the top 10 on search
engines.
In the sense of web optimization, search engine is a broad subject, and a
tiny branch of web marketing. When you get your site optimized, individually or
with hired help, it must not show a 404 page when pinged, your IP is not
blacklisted, it should be easily accessible, it should come up within the first
page when searched for, it should be head to head (or supersede) your
competitors site, and it should be easily read by search engine spiders.
Search engine optimization doesn't mean much until you know what your
business could benefit by utilizing it.
By having your site optimized for search engines, you will gain a higher
traffic and a greater chance of your site being back-linked; this will also
increase your site's popularity, increase sales, increase potential repeat
visits, and increase your visibility in the international market place. Not only
does search engine optimization increase the knowledge of your business, it is
also an extremely cost effective way to get out there.
Other search engine optimization tools include content articles, keyword
density, title tags, advertising, and sitemaps/user menus. These key points are
the major stepping stone of any website optimization and they should be used in
moderation.
For example, your content should not have too much, but just enough of your
keywords in it. It is recommended that your keyword in content density be about
10%; if more than that, or repetitious key terms, search engine spiders may
recognize it as spam.
Today's marketer needs everything to be accessible and intact. Search engine
optimization is one of the cheapest way of reaching the public. In this current
age, everything is moving to the internet and the internet is becoming a very
fierce world. Reaching the audience is all that matters if any business is to be
performed. Optimization is at its greatest when it is included in blogs, forums,
general discussion panels, or mentioned in high ranking sites. Once your site
has been optimized to the fullest, cost reductions can come from PPC ads.
Who knows, your site might just become the world's next MySpace! About the Author Jeffrey Greer owner of Ever Enterprise, providing marketing solutions and information to assist online businesses. Visit Ever Enterprise today for more ways on gaining the marketing edge on your competition.
Article Source: http://www.simplysearch4it.com/article/44024.html
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Some other articles by Jeffrey Greer | |
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