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  Category: Articles » Business » Home Based Business » Article
 

How To Evaluate Your Internet Home Business Performance




By Michael Laleye

Teasing and Testing Your Traffic
(c) Michael Laleye

Getting visitors to come to your Internet site is the crux of the success of your home business online marketing promotion. You can build the greatest home business Internet site but if its marketing and promotion doesn't bring users to the site it's useless. Once those visitors are coming to your site your tracking software can let you know which pages they view and for how long and what brings them to the site and what page they are on when they exit the site. All this information helps you improve your site and the online sales process for your home business Internet marketing and promotion.

Your online marketing and promotion plan for your Internet home business should include the following goals:

+ To get instant low cost traffic to your site so that these users can let you know if your Web sales copy works, if the order form is right, if the navigation is easy and if the opt-in e-mail offer is productive.
+ To test whether the sales process you have set up online does the optimal job of converting your home Internet business' Web traffic into the greatest number of sales.
+ To bring the greatest number of consumers to your Web site in the least amount of time.
+ And to assure that putting your Web traffic marketing and promotion campaign on autopilot successfully grows your Internet home business.

When it comes to testing your Internet site prior to home business online marketing promotion a lot of entrepreneurs don't know how to test and what to test. The basics that you need to look at are the ordering process, the sales copy, the opt-in e-mail offer and the navigation of the site. The ordering process must be designed with the assumption that the consumer who buys from you has never done so online before. Make it so easy to navigate that the Web novice won't give up in frustration.

When looking at the sales copy on your site you want to pay close attention to how captivating your headlines are, how clear and influential the benefits are spelled out, that the guarantee is prominent and clear and that there is a strong call to action.

The opt-in offer must be prominent and just about mouth-watering. The point of testing this is to make sure that you're getting the contact information from that consumer. You know can lure them to your site time and time again until they say otherwise.

The most important thing to look at when testing your site's navigation is to make sure that someone who wants to buy your product or service online can do it in two easy clicks. More than that and you start to lose the interest of this instant-gratification audience especially if your market is under 35 years of age.
 
 
About the Author
Step-by-Step Guide To Internet Business Promotion
Visit: http://www.MyAffiliateStarter.com/Dotcomology.html

Home Based Affiliate Business Ideas and Opportunities
Visit: http://www.MyAffiliateStarter.com

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  Some other articles by Michael Laleye
Making Money Online: Tips for Legitimate Home Based Internet Businesses
A lot of people are weary of home based internet business opportunities. Some are not able to tell the difference between scams and genuine business opportunities. While others believe that if no money is made ...

Online Business: When You Want To Have Some Control Over Your Time
Are you sick and tired of not having any control over your time? If you have been trying to find a way out of the 8 to 5 work routine in the office, ...

Find The Perfect Home Based Affiliate Business Opportunity Today
Finding a home based affiliate business opportunity is not difficult. There are countless opportunities everywhere a person looks. The hard part is finding the right opportunity. With so many to choose from it is very hard to ...

Three Critical Success Traits Shared By "Mom & Pop" Type Web Sites That Are Earning $100,000 to $600
As I was reading through the latest internet business success stories, I couldn't help but notice that, despite dramatic differences in the business models they use and the products and services they sell, successful web ...

Secrets Of Successful Home Based Internet Businesses
Getting Web Words Write (c) Michael Laleye Your work at home based Internet business relies heavily on your Web marketing to bring in new customers. To make this tactic work you must know how ...

Internet Home Business Scams Revealed
Web Work That Won't Work (c) Michael Laleye While there are many legitimate work at home Internet business possibilities and many reputable and honest work at home Internet business vendors, there ...

  
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