Chrysler Wooing Jeep Clients With Off-Road Experience Tests

In early October at the South Florida International Auto Show, Chrysler set up what they called "Camp Jeep". To those less term enriched, Jeep made a driving exhibit to give test drivers the real-life experience of driving a Jeep off road. This was no minor feat for Jeep. To build their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and spend almost six days developing the obstacle course. The trail featured a water obstacle and an 18-foot "hill" as well as other driving challenges. All to show potential clients just what a Jeep can do out on the trails.

If this wasn't enough, Chrysler is going it one better at their upcoming "Full Throttle Test Drive Event" at the Wild Rivers Water Park in Irvine, CA (Los Angeles area) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of vehicles on three different specialty courses; one of which will be a 4x4 off-road adventure course. Consumers will get the chance to test the off-road capability of Chrysler's Jeep Wrangler, Grand Cherokee and Commander on this course.

This event will run from 9 a.m. to 5 p.m. each day and is free. Food and drinks will be available. People interested in attending are being encouraged to pre-register for a general arrival time on Saturday or Sunday by calling 888-809-7088 or visiting http://www.ridedrivewin.com/pr. Pre-registration is not required to attend. You do need to be 18 years or older with a valid driver's license to participate in the vehicle driving tests.

Is it worth the expense to construct these man-made obstacle courses? Chrysler must think so and some marketing studies would seem to indicate that it is as well. According to market research, 40% of the people that attend these types of auto shows will buy a vehicle within a year of the event.

We applaud Chrysler for their innovative way to demonstrate their vehicles' performance and to give people a chance to see for themselves what they feel like out on the trails. We look for more marketing innovations out of Chrysler as they make a push to further strengthen their off-road image.

We have everything you need for your http://www.xtremeterrain.com

Article Source: http://www.simplysearch4it.com/article/40608.html
 

If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/40608.html" as shown above and make it hyperlinked.

Some other articles by Al Harris

Less than 150,000 Jeep Grand Cherokee Units Sold in the USA During 2006 With the introduction of the first Grand Cherokee, Jeep defined and created the luxury sport utility vehicle (SUV) market, but in spite of this grand tradition the model is currently experiencing some difficulties. Jeep not only ... What To Do When You're In A Car Accident Accidents can happen anytime, even if you are an extremely cautious and defensive driver! Most accidents actually occur within a 25 miles of the home, according to a Florida highway spokesman. Sometimes, ... Jeep Sales Plummet In 2006, Is Image Declining? According to Bloomberg, at least two out of the Big 3 USA automakers are having serious problems this year. GM is estimated to show a sales increase ... Then Came the CJ – the first Civilian Jeep The first Jeep was fostered and conceived in Butler, PA, by the American Bantam Car Company. Willys would shortly thereafter win the Army's primary contact for building the Willys (the MB) with Ford also receiving a ... Building Up Your Jeep It usually doesn't take the new owner long after getting their first Jeep to start thinking about making modifications. Owning a Jeep and self-modifying it seem to go hand in hand like owning a hot ... Lifting Your Jeep Why lift your Jeep? More height means more clearance for dealing with obstacles while offroading. It allows you to run larger tires, which also ...