Acura and XM: The First to Offer Complimentary Satellite Radio Program
By Joe Thompson
Acura together with XM Satellite Radio, a leader in satellite radio satellite with over 7 million subscribers, will be offering a the very first complimentary satellite radio service program for Certified Pre-Owned (CPO) vehicles.
Acura's CPO program will introduce XM Satellite Radio to a new and growing category of customers, said Steve Cook, executive vice president, Automotive, XM Satellite Radio. XM's reach will now extend to Acura's pre-owned customers who seek the same high performance standards and quality as they have come to expect with a brand new Acura.
The complimentary service will be delivered for a period of 3 months. Said complimentary service, which will start this coming fall, will be given on CPO Acura models with factory-installed XM Satellite Radio. These models include Acura RL, TL, TSX and MDX. Aside from that, each CPO Acura will not be responsible to pay the activation fee. All Acura CPO vehicles are also given a certified limited warranty of 12 months/12,000 miles as well as a 7-year/100,000 mile Powertrain Limited Warranty.
Whether they choose to invest in a new or Acura Certified Pre-Owned vehicle, our customers get an ownership experience that is second to none, said Dan Crowe, Automobile Remarketing Manager for Acura. With the expansion of XM Satellite Radio to our entire 2007 new model line, it's only fitting that we also offer the nation's leading satellite radio service to our Certified Pre-Owned customers.
On the other hand, the automaker inspects, certifies and remarkets over 35,000 previously-owned vehicles per year, one-third of which features the standard XM Satellite Radio. According to the automaker said figure will expand over time because XM Satellite Radio will be integrated to other Acura vehicles.
Aside from Acura, XM Satellite Radio is also a partner of other big names in the automotive world. In fact, its service is also integrated in the vehicles of General Motors, Toyota, Honda, Nissan, Porsche, Hyundai, Subaru and Suzuki.
About the Author
Joe Thompson is the owner of a successful auto body shop in Ferndale, California. This 38 year old is also a prolific writer, contributing automotive related articles to various publications.
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