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  Category: Articles » Business » Article
 

Follow Up Tips for Computer Services Part 2




By Joshua Feinberg

Follow up, as we said last time, is a critical component of your marketing system. You need to stay in touch with your contacts. The tricky part is making sure your follow up doesn't cross over into pestering. This is where creative follow up comes in.

Last time we gave you some follow up tips, here are some more to help you kick start your follow up strategy:

Ask your contacts to get together with you over breakfast, lunch, dinner, golf etc... to catch up or explore potential business energies.

When you are running a special promotion, send your prospects a follow up letter extending the offer to them personally.

Pass along a newspaper or magazine clipping or URL that you think could be of interest to your prospects.

Periodically send along some educational tips or FAQ's as a creative follow up.

Send along a case study. This type of follow up showcases how you are helping other businesses like theirs.

When something new and interesting happens, use the opportunity to send a follow up letter. Examples include when you win a major account, win an award, move to a new location, launch a new product, or provide a new service guarantee.

An excellent type of follow up, and one that will help hold you in high regard, is to send a warning letter about a virus outbreak, a hoax, or some other IT security issues.

Bottom Line on Follow-Up
Follow up is used as a reason to stay in touch. You want your name to remain in your leads' minds. To do this effectively you need to come up with innovative excuses to follow up. Don't use your follow up to make a hard sell - that's not the point. You want to be perceived as a friendly, neighborhood computer business whose follow up is helpful, interesting, and engaging. We have given you a number of creative follow up ideas, now it's your turn to get out and try some of them.

Copyright MMI-MMVII, Small Business Computer Consulting .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

 
 
About the Author
Joshua Feinberg gets small business computer consulting firms steady high-paying clients. Get free access now to 1 hour of Joshua's field-tested proven Small Business Computer Consulting secrets at http://www.SmallBusinessComputerConsulting.com/blog/

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  Some other articles by Joshua Feinberg
IT Consulting Services: 3 Factors For Choosing What to Offer
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IT Services Outsourcing When You Don't Know Everything
IT services outsourcing is what you need to do when, not if, your prospects ask for products and services that you are not able to deliver. Many new business owners think they need to know everything. ...

Computer Business Software - What Should You Buy?
Computer business software is an area where many new network consultants get overwhelmed. There are so many great products out there that it ...

Business Agreements For Quality Referrals
Business agreements with other IT companies can be an excellent way to secure high quality referrals. When you are dealing within a B2B context, the referrals you get from non competing IT businesses tend to be ones ...

IT Consulting Services: Offer What Your Prospects Need
IT consulting services come in all shapes and sizes. When you first start a business it is often difficult to decide which IT consulting services to offer. Should ...

Product Ideas: How To Determine What to Offer
Product ideas or services that your computer business will offer are not as easy to decide upon as you may think. When you start a new business this part of business planning is often taken for ...

  
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