Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Technology » Article
 

Are Your Customers Satisfied?




By Diane Krakora

At the core of every repeat sale or product upgrade is a satisfied customer the ultimate driver of most successful business ventures. Satisfied customers turn into loyal customers who buy more software and services and recommend and promote your offerings to other prospects. Conversely, businesses whose software products and post-sales service continually fall short of meeting customer needs and repeatedly register low customer satisfaction will eventually go out of business. In addition to providing a high quality product or service, one of the most strategic ways to increase end-customer satisfaction is to develop and leverage effective channel and alliance partnerships to deliver high quality service both during and after the initial sale.

It is widely understood that indirect channels can increase a company's sales and reduce service costs, if harvested and managed well. But not as prevalent is the understanding that the way a company supports its indirect channels can also dramatically impact end-customer satisfaction. In order to increase customer satisfaction through strategic use of channels and alliances, organizations must focus on making it easy for these external partners such as system integrators, solution providers, resellers, developers, consultants and software and hardware alliances to build, market, sell and support products and solutions. The skills, professionalism and knowledge of your channel partners can directly impact your customers' experience and ultimately, their satisfaction with your products and services.

For example, when we re-designed our backyard, we purchased a fountain from a local retail outlet. We visited the store and looked at various models and options from different manufacturers. After deciding on a granite piece, we arranged for delivery with the retailer. Three days later, the 700-pound granite fountain was sitting in our driveway. This was definitely not the service we expected for our delivery fee. After trying to install the fountain ourselves, we realized we needed a plastic tub, some tubing and a pump! We were very frustrated not only with the retail outlet, but also with our new fountain. The manufacturer was relying on its retail partner to sell us a complete solution that included all the parts and services we needed to make our fountain usable. Instead, we ended up dissatisfied with the whole experience and would not recommend either the retailer or the manufacturer to our friends. In our mind, the
 
 
About the Author
Diane Krakora is President & CEO of Amazon Consulting, consulting firm based in Silicon Valley, dedicated to helping high tech clients increase profitability by effectively developing and leveraging partners. For more information on Amazon Consulting, please visit http://www.amazonconsulting.com.

Article Source: http://www.simplysearch4it.com/article/38256.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/38256.html" as shown above and make it hyperlinked.



  
  Recent Articles
3 Mobile Phone Network and Role of Online Reviews on It
by Gregory Gibson

Gadgets for mobile phone owners
by Bill. Jones.

Reasons why gadgets are worth it
by Bill. Jones.

Why an iPod Battery Dies
by Anthony Magnabosco

LAN: Local Area Network
by Hemant Gupta

The Dilemma of Nanotechnology - Science vs. Ethics
by Tatiana Velitchkov

Computer classifieds
by Mohammed Aijaz

7 Reasons Why You Need A Shake Flashlight
by Jesse Whitehead

Buying Cell Phone Accessories Online? 5 Tips to Shop Smart
by John Hooley

How to Unlock a Cell Phone- the Easy Way
by Samantha Hasson

Tips For Data Recovery
by Khal Nuwar

Misunderstandings about motion capture
by Antony Rodrigues

The EPC Class Structure
by Zhen Dong

RFID Technology Simplifies Distribution
by WOWGAO Technology solutions team

10 Most Important Technology Gadgets of 2006
by Aaron Brooks

Top 10 Science Discoveries in 2006
by Barry Allen

Top 10 Websites of 2006, that Shape Our Lives
by Barry Allen

Are loud commercials bugging you? Four solutions to give you peace and quiet
by Katherine Westphal

Can't connect to database