Breaking the Ethical Barriers
By Knox Ready
As innocent as a Child
When search engines thronged the web initially, it appeared to be a boon. An instant solution to your query, an all answered wonder box. But then like the innocent child who grew up to be a villain, search engine operations found an easy way round to shape their duties. The magic box no longer remains the innocent guide on your voyage to find out the solutions. There were more that they could afford to do. And why not when that meant hella lot of money? So that's how Google started and has progressed to be an all inclusive, brilliant player unmatched even for the most tech savvy netizens.
So what could a fraud probably mean? A step ahead in the world of riches? That's not insensible, but the way you trot could prove to be much offensive for the rest. The accusations against Google are plenty: That it makes money when a click fraud occurs, that it helps correct very little of these frauds, that a manipulated content could spoil the search of a genuine seeker yet none tries to correct and so on. When that appeared as the outline of the trouble, it was found that what happens inside the huge corporate is more enigmatic than the visible facts outside. It seems that sections of the population, working for Google are tamed and famed in small peer groups with just their boss to be reported to and having little care for the outside world.
Resurrection into a beast
From then on what the close observers of this search engine saw was a move from the vain attempts to making a few bucks to broader and better attempts at the same. Here is where the trouble starts. Is Google biased in any way? The conservatives say that they feel that Google operations are biased to the Left. Some say that it could indeed be possible that Goggle has become the carrier of information to the concerned government authorities. A serious hypocrisy indeed!
A revelation in this case is Google's operation in China where a Google.cn search for any hot topic in politics would land you with a pro Chinese government result. There wouldn't be information on Tiananmen where the citizens are justified. Such a 'Government Censored' version of the search engine is justified by Google which says that "this indeed has been done as a trade off for greater information to the Chinese". So if that's the way to increase the freedom of information, it seems fine but what if the possibility is considered that Google has turned itself into a spy of the Chinese government? Sounds trouble isn't it? That's for Google to face and that's when a search engine could turn real nasty.
I stumbled across the site http://www.organicspam.com and found something for the webmasters to rely upon; fighting against the supreme monopoly of the search engines.
About the Author
How do I know these things? Because Google has been open about what they are looking for. These are not theories based on observations; these are things that Google has discussed openly through employees, at conferences, through the tools they offer us. Unfortunately many webmasters simply do not want to listen.
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