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  Category: Articles » Business » Marketing & Promotion » Article
 

Where Should I Go For A Market Research Report?




By James Marriot

Market research report is an essential resource for the success of any business. For those who're planning to launch a new business or expand an existing one, these report are something that can completely change the way their business will perform in future. All aspects of the particular industry are covered in a Market research report in detail. Information such as market sizing, sales volume of a particular product generated by each individual employee in a business and the survival rate of the specific industry is included in such reports. For those running a small business, these reports can help you benchmark your business against your rivals.

Well the answer to this question is nothing but a KPO (Knowledge Process Outsourcing). However before approaching any of the KPOs to get the market research done for your business, what you need to know is that there're mainly two areas within these KPOs. One kind of KPOs is full service firms. Such firms will do everything such as creating an unbiased survey, with the help of their analysts, to obtain statistically justifiable sample, & running & managing their own in-house center. Another kind of KPOs specializes in just the data collection part of the entire process, which they gather by means of interviews & telephonic surveys.

Also, you can choose to work with a market research consultant for creating the market research report for he might be doing the work of a full service firm but doesn't have in-house interviewing staff in his own consultancy. In such a scenario, usually the work is subcontracted to other similar firms by the consultant. However, the supervision & management of the survey phone center (data collection house) is done by the market research consultant himself.

A market research report firm delivers business reporting & expertise from across the globe, thorough coverage of all aspects of the specific industry.

Can't I use the traditional telemarketing firms to get the market survey done for my business?

To determine the answer, first you need to find out as to how rigorous & statistically justifiable you need the data to be. The telemarketing firms might supply you with the desired data. The data provided by such firms might not be as accurate and precise as you might expect them to be. A full service market research report firm will, however, provide you with the latest and most precise information about the specific industry. Besides this it'll also provide you with critical analysis of the opportunities in the marketplace, so that you can make better decisions.

People in these market research report firms are well versed in rotating questions & responses. They perform unbiased probes to find out open-ended questions, know how to edit & code open-ended answers to the questions, and also how to manage quotas & samples. Also, these firms are highly cost competitive with the telemarketing firms.

Most of the market research report firms might offer you a CPI (Cost Per Interview) range, as part of the quote & bill. While most of the telemarketing firms need to be paid on hourly basis.

The market research report, balance sheets, industry financial reports, risk index plus other data will definitely help you readily assemble the facts needed for the growth of your business.

RNCOS is an industry leader in the field of online business research. We specialize in industry research on various business verticals. To read our reports, please visit us at http://www.rncos.com/Report.htm or email us at info@rncos.com
 
 
About the Author
RNCOS offers complete e-publishing solutions for your business. We provide personalized world-class content development and management solutions that are qualitative and result-oriented.

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