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Keywords 101
By Joe Borges
There was a time when online website owners optimized their
websites based soley on keyword density. Keyword density used
to be the standard by which all websites were measured by the
search engines. Now the trend has changed. The search engines
take into account several different factors when judging the value
of a website and deciding how and where it should (or shouldn't)
be ranked. Now things have changed. There are the ever-
changing algorithms, the PageRank system (Google) and an
increasing importance is being placed on off-page ranking factors.
Keyword density is still important, it's just that its importance is not
a great as it once was. Website owners, however still continue to
struggle with this concept. What is the proper keyword density
percentage for an average webpage? Generally, you should aim
for a keyword density percentage from 2%-8%. What is keyword
density and how is it measured? Let's consider the following:
1. Keyword density is a measurement of the number of times a
keyword appears in content
2. Keyword Density = number of times a keyword is used divided
by the number of words on the page
Simple, isn't it?
The search engines decreased the importance of keyword density
because this is the one on-page optimization factor that is very
easy to manipulate. In short, spammers abused the system, and it
became more difficult for the search engines to separate useful
content from the spammers.
Keyword Relevancy
Since the search engines decreased keyword density as an SEO
factor, it has been replaced by keyword relevancy. Keyword
relevancy takes into account how well related your keywords are
to the content on your individual webpages. Thus, your title,
keyword and description META tags work together with your
content to produce your keyword relevancy. There are free tools
on the Internet that will allow you to measure your keyword
relevancy. Once that is taken care of, you rankings, including
PageRank, should get better.
Along with keyword density, which is still important, you should
focus on:
* Content, Content, Content (useful content)
* Keyword relevance
Once you have on-page optimization taken care of, move on to the
next step, off-page optimization techniques.
Joe Borges makes it easy to get your website optimized and listed in all the major search engines. Learn how to Optimize your website for online business success by visiting our Search Engine Marketing Firm website.
About the Author
Joe Borges makes it easy to get your website optimized and ranked in all the major search engines. Optimize your Website for online business success by visiting:
http://www.tekretail.com
Article Source: http://www.simplysearch4it.com/article/25530.html
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