| |
Blogging – A Critical Part of Your Web Business Strategy
By Stephen Wright
The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers – existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency. Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.
So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a popular blog website. One example is called blogger.com.
However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.
Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.
After a small amount of basic research and reading, you will quickly see, there are numerous advantages to Blogs and RSS Feeds. One of the biggest reasons is that search engines love them. This is because blogs provide fresh and new content - precisely the thing that searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. What this means to internet marketers is that if you don't have a blog for your business, you are potentially reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.
For all the reasons mentioned above (and many, many more), blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. All the marketing research you can find will tell you that regular contact with your customers is a vital component in retaining existing clients, as well as gaining new business. Don't put it off any longer; it is time to get your blog going---today!
About the Author
Stephen Wright is President & CEO of InternetMarketingUSA.com
Looking for Internet Marketing Ideas, Tips, and Solutions?
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online".
Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html
Article Source: http://www.simplysearch4it.com/article/25278.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/25278.html" as shown above and make it hyperlinked. |
| Some other articles by Stephen Wright | Your Internet Business and the Law
With the number of internet businesses being established on the internet setting new records seemingly every business day, it is no surprise that a growing number of these end with serious ...
Getting The Most From Your Advertising Dollars
You now have that website up and running. You have a great product. You are all set to start taking ...
Designing Websites with Sales In Mind
Copyright 2005 Stephen Wright
One of the very first decisions we make as internet marketers inovolves the critical choices in designing websites. We each have differing opinions and viewpoints of just what ...
Home Based Business - Organize for Success
Copyright 2005 Stephen Wright
Running your own home based internet business is a piece of cake. Right? Well maybe, maybe ...
Information
Copyright 2005 Stephen Wright
The good news; at last, you have achieved your dream. You've escaped the traditional, away from home work force and are now self-employed whether it be part-time ...
Finding Your Niche in a Work at Home Business
Copyright 2005 Stephen Wright
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly ...
|
|
| |
|
|
|
