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  Category: Articles » Internet & Online Businesses » Blogging » Article
 

The Internet Marketing Blog




By Danny Wirken

If you subscribe to the micro persuasion model of public relations, then you would agree that the Internet is the new frontier in marketing. Blogs are increasingly becoming the medium of choice for companies and entrepreneurs in bringing their brands and products closer to consumers. E-commerce sites are fast becoming widely-accessible, and a variety of products can now be purchased online, from clothes, to computers, to cars. The World Wide Web is one big conversation, and companies are vying to join in, get to talk back, and get feedback in return.

The essential thing for a company to do is to initially create an online presence. As long as you're there, online and accessible over the Internet, people are bound to seek you out, in their quest for information. Imagine how much more business you can generate if you actively pursue marketing activities online. Imagine if your company website or weblog comes out as number one in Google for a generic search on your product or service. You can literally bring your brand closer to hundreds of millions of people who go online.

This is what the Internet Marketing Blog is all about. Here, we intend to share whatever knowledge and expertise we have to help businessmen and entrepreneurs harness the power of the Internet in effectively marketing products and services. We will explore the various avenues by which you can spread the word about your company or brand. We will help with the best practices and most sustainable methods-this is a fickle industry, after all. What's in today may be passé tomorrow. So we would delve into both tried-and-tested and new-and-upcoming Internet marketing techniques.

Blogs and Blogging.

The concept of Web 2.0 has given power to the consumers of information to be content-producers themselves. Blogs and blogging have become indispensable tools in marketing one's products, services, and brand. With blogs, companies can join in on the big conversation, and hence reach out directly to their clients, with a very effective talkback mechanism.

Search Engine Optimization.

What used to be a black-hat, or illicit, trade is now a recognized profession in the Information and Communications Technology industry. Search engine optimizers, or SEOs, pride themselves in being able to quickly, effectively, and legally raise a website's rankings in the popular search engines, in order to attract more clients, and hence generate more business. After all, majority of online business is generated from fresh traffic, or first-time users who come straight from the search engines. It's always a good feeling to be number one on Google, or at least on the first page, for relevant searches.

Online Revenue Streams.

We will also discuss how you can actually earn revenues online, through the various pay-per-click advertising, referral, and affiliate programs available. We shall also explore the different models, from contextual ad-generation, to fixed, per-impression advertising.

These are only some of the very exciting topics we intend cover on the Internet Marketing Blog at http://www.theinternetone.net. The Internet is abound with innovative and interesting ideas, and business people and entrepreneurs should keep abreast of what's new. The next wave of new millionaire-minting ideas can be just around the corner. Thus, it pays to be informed.




 
 
About the Author
Danny Wirken owns and runs http://www.theinternetone.net teaching site visitors how to create successful Internet Marketing campaigns. The Internet Marketing Blog has expert advice about Internet Marketing, email, brand and Interactive Marketing, and Search Engine Marketing. Read the latest Internet Advertising News, e-commerce Market Research, Internet Statistics and more.

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  Some other articles by Danny Wirken
Skype's plummet - customer service freefall
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Skype - A Victim of their own success
With Skype refusing to answer emails promptly or even to update their ad-hoc customer service style, Danny Wirken ponders the paperless ...

Skyping with yourself – the new VoIP phenomenon
With the vocal complaints of a large number of Skype users now reaching fever pitch, Danny Wirken summarises the latest offering from problem-ridden Skype ...

Goodbye Skype – Hello Competition
They've taken their time but there are now a plethora of companies offering quality competition to the Skype world of internet VoIP telephony. Danny Wirken takes a closer look. Skype ...

A closer look at Skype's competitors
With the once loyal fans of Skype and SkypeOut now looking for a new company to service their internet telephony needs, Danny Wirken discovers some interesting truths behind many of the main competitors. ...

Skype versus Yahoo
With the influx of complaints regarding Skype's fall from grace, Danny Wirken measures up the top competitor and internet giant Yahoo!'s news internet telephony service. Cheaper, ...

  
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