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Website Content | How to Get It And Keep It Useful
By Elizabeth McGee
Content is King. No doubt you've heard this before.
There's just no getting around the fact that in order to attract visitors you must offer useful, fresh, quality information that
people, and don't forget the search engines, crave.
One of the best ways of obtaining good, useful content is by writing articles; but hold on a minute, finding an article in an article
bank, placing it on your site and forgetting about it is not what it's about.
Remember, we said your site must offer useful, fresh, quality information. Your site won't qualify by uploading rehashed articles
that can be found all over the internet or worse yet, articles that are aging like fine wine on your site. You risk losing value and
credibility with both viewers and search engines alike.
Good, quality content can be summed up as offering useful information that is current and offers new or interesting points of view. There are several ways to accomplish this and writing articles is an excellent way of adding content but if you're not a writer, and
believe me most people are not, there are several ways to add content that is not found everywhere, yet will offer a new, fresh
perspective.
- Use Editorials.
Editorials are articles written offering a personal opinion. Editorials
are often food for thought and invite viewer opinions. Urge guests
to your web site to write relevant editorials for placement on your
site. You will often get good feedback and comments that keep
your site interesting and colorful.
- Have articles written for you.
If writing is not your forte, by all means, have it done for you.
Elance.com is an excellent resource for writing exclusive articles
just for you, and it can be done for as little as $5-$10 each.
- If your an affiliate marketer, use content articles provided by the
merchant. Good affiliate merchant programs will often have content
articles that you can place on your site. Not all merchants offer this
service, but it's a worthwhile benefit for those that do. The articles
are typically very informative and they include your affiliate links
within the articles. An excellent way to get relevant, useful
content and promote your links as well.
- Exchange articles with guest visitors.
If you have a bulletin board or guest book, invite visitors to
exchange articles. If you use an article, make sure you get
exclusivity. When someone writes for you, make sure they won't
submit that same article to dozens of other web sites and
newsletters.
- News Stories
Keep your site up to date with the latest news stories related to
your site topic. Use news stories that are relevant, useful and
timely. Simply find a news item you wish to use and write a brief 2
to 3 line summary on your site, then include a link to the full story.
Remember to keep the news articles recent and relevant.
- Interviews
Depending on your web site topic, find someone that is well known
in the field and ask them to consider conducting an interview with
you. Compose a number of relevant, perhaps burning questions
that many people would be interested in and compose an answer
and question interview. You'd be surprised at how many interested
viewers you might attract.
- Product or book reviews
If you endorse a product on your web site, go the extra step and
purchase the product yourself. Use the product and write a useful
review. This not only adds useful, original content, it creates
credibility and establishes you as an informative resource.
- Post a forum on your site.
This often gets lots of interest because people can post comments,
questions, and opinions. It will also keep viewers returning time
and time again to keep up on the latest forum entries. It's also an
excellent way to make connections and build joint ventures.
About the Author
Elizabeth is a seasoned internet marketer focused on helping
anyone interested in building
a home internet business by providing free marketing advice,
marketing product reviews, free courses, motivation and a friend.
Grab Elizabeth's comprehensive
free newsletter today.
Article Source: http://www.simplysearch4it.com/article/17998.html
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