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  Category: Articles » Articles by Author » Author: Gayle Wiegand
Results 1 - 2 of 2 [1 Pages]  
1.'Tis the Season!
The burgeoning popularity of gift baskets is a welcome evolution of increased online shopping. In addition to the conveniences of shopping online, gift baskets remove the guesswork of choosing appropriate gifts by offering us a wealth of choices to please every person (and pet) on our gift lists. The variety ...
[Added: 03 Nov 2006   Hits: 323   Words: 675]

2.Marcomm? What's that?
The article explores and seeks to clarify the many facets of the marcom, or marketing communications field. Because marcom integrates diverse promotional, marketing and relationship-building functions within the communications arena, it has long been an ...
[Added: 01 Nov 2006   Hits: 278   Words: 579]