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  Category: Articles » Articles by Author » Author: M. H. "Mac" McIntosh
Results 1 - 2 of 2 [1 Pages]  
1.B2B Sales leads success checklist
You've spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. How you handle B2B sales leads once you get them makes the difference between a happy sales team and new customers or an unhappy sales team and lost sales. ...
[Added: 18 Oct 2006   Hits: 768   Words: 1071]

2.B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing Efforts Are Paying Off
Your boss wants to see evidence that the money and resources invested in the company's business-to-business marketing activities are really paying off. You start to sweat. Relax. It is surprisingly easy to prove that B2B marketing is contributing to your company's bottom line. Here's how. ...
[Added: 18 Oct 2006   Hits: 341   Words: 703]