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  Category: Articles » Articles by Author » Author: Verena Veneeva
Results 1 - 38 of 38 [1 Pages]  
1.The essence of kaizen and its role in operations
The present article discusses the notion of kaizen and its role as the integral part of TQM philosophy. The major points of interests are the core of the kaizen philosophy and what can be learnt from it, implementation requirements and the importance of corporate culture as one of the most ...
[Added: 07 Jul 2006   Hits: 558   Words: 580]

2.E-tailing and opportunities it opens to businesses
With the fast development of various e-business solutions companies seek for new opportunities to get in touch with customers and build new type relationships. If in planning everything looks pretty simple and straightforward, in reality there ...
[Added: 07 Jul 2006   Hits: 1164   Words: 601]

3.Sustainable Tourism- A Prerequisite of Sustainable Development
This article will provide a brief overview about the historical background, importance, concepts, principles and general debates about sustainable tourism. Sustainable tourism is one of the pre-requisites of achieving sustainable development. the concept of tourism with sustainability and development gets ...
[Added: 07 Jul 2006   Hits: 577   Words: 600]

4.Social Responsibility- A Definite Aspect of Corporate Image
This article will provide brief overview about definition, conceptual views as well as possible environmental actions related to the notion of business's social responsibility. Example will be cited to highlight successful facilitation of a socially responsible business. With ever ...
[Added: 07 Jul 2006   Hits: 1169   Words: 597]

5.Ensuring Effective Leadership Choice in Organization
This article will provide brief overview about the concept and definition of leadership, set of competencies required and choices of power available for leaders through which they can work for organizational benefits. There is ...
[Added: 07 Jul 2006   Hits: 518   Words: 607]

6.Hospitality Marketing: A Remedy to Problems of Hospitality Industry
This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth. Hospitality industry has a long ...
[Added: 07 Jul 2006   Hits: 612   Words: 565]

7.Project Management: Effectiveness and Assessment
The principles of effective project management are potentially applicable to any project type across different industries. It has been established that the basis of these principles have been designed so as to accommodate variety of tasks and industries but still fine tuning is required during the course of ...
[Added: 07 Jul 2006   Hits: 453   Words: 625]

8.How effective can Financial Performance Analysis be?
With heightened competition, market concentration and regulation, British Telecom (BT) has employed a number of tactics to maintain profitability, market share and overall financial performance. As leaders of info-communications and worldwide ventures, BT have been contracting part ...
[Added: 07 Jul 2006   Hits: 385   Words: 442]

9.The Meaning and Importance of Corporate Strategy
Corporate strategy is supposed to be the means by which an organisation achieves and sustains success. Yet, it rarely rises to that level, despite an abundance of corporate strategy theory and significant research from many organisations over the past few decades. The changes over the years are considered in ...
[Added: 07 Jul 2006   Hits: 363   Words: 676]

10.How important is Knowledge Management for businesses?
Knowledge is a philosophical concept defined by Plato as a belief supported by an account or an explanation (Blair, 2002). Under the context of knowledge-view of an organization, the definition suggests that knowledge comes from firm's increased ability to make use and sense ...
[Added: 07 Jul 2006   Hits: 353   Words: 641]

11.E-Business: success of failure?
Technology has been able to change our lives incrementally and sometimes drastically. According to Chanaron & Jolly (1999), this impact is more pronounced on businesses, as computers and other technologies are here and not going any time soon. The proliferation of technology in ...
[Added: 07 Jul 2006   Hits: 621   Words: 620]

12.Customer Loyalty: is it really important?
Introduction: Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which available in the market for a particular need. The packaged good industry defines this consumer attitude as 'Brand Loyalty'. Brand ...
[Added: 07 Jul 2006   Hits: 357   Words: 730]

13.Evolution of corporate culture: how important is it in today's world?
There are many different and competing definitions of "corporate culture" in the organizational theory literature. On one end of the spectrum culture is simply defined as the patterns of behavior within the organization (Smircich, 1983). On the other end, some theorists have defined organizational culture as a system of shared ...
[Added: 07 Jul 2006   Hits: 365   Words: 720]

14.Strategic Change in the contemporary business world
In the contemporary business world only thing that seems to be constant is change and the nature of the competition is such that companies need to leverage on the way they manage change to gain a competitive advantage. Moreover, the types of changes ...
[Added: 07 Jul 2006   Hits: 362   Words: 524]

15.Social Psychology: The Psychological Explanations of Social Phenomena
The various aspects of social psychology could be examined within the wide concepts of intelligence, gender, advertising, consumer culture, stress and psychological issues that define society. Considering consumer behaviour, social psychology uses convincing theories to explain addictive consumption, the influence of advertising and the phenomenon of purchasing. Advertising is ...
[Added: 07 Jul 2006   Hits: 366   Words: 609]

16.Research in Social Sciences: Qualitative and Quantitative Methods
Research in social sciences largely depends on measurements and analysis and interpretation of numerical as well as non numerical data. Quantitative research methods focus on statistical approaches and qualitative methods are based on content analysis, comparative analysis, grounded theory, and interpretation (Strauss, 1990). Quantitative methods emphasise on ...
[Added: 07 Jul 2006   Hits: 1516   Words: 549]

17.Recruitment as the most important aspect of Human Resource Management
Human Resource Management theories focus on methods of recruitment and selection and highlight the advantages of interviews, general assessment and psychometric testing as employee selection processes. The recruitment process could be internal or external or could also be online and involves the stages of recruitment ...
[Added: 07 Jul 2006   Hits: 740   Words: 667]

18.Testing the effectiveness of Performance Appraisals
Performance appraisal is one of the popular concepts among the multinational and local companies. The concept has been defined by DeVries et al., (1981) as the process which allows firms to measure and consequently evaluate an employee's achievements and behavior over a certain period of time. The basic ...
[Added: 07 Jul 2006   Hits: 373   Words: 583]

19.Organizational Change: Mission Impossible?
Many factors such as globalization, technological advances, deregulation, privatization, mergers or acquisitions coupled with a movement of labor-intensive projects to less expensive locations and changing customer demands are forcing organizations to constantly review their purpose, vision and future strategy. Most of the organizations have the objective of 'maximization shareholder's wealth' ...
[Added: 07 Jul 2006   Hits: 351   Words: 486]

20.Changing role of nurse
The issues related to nursing involve a thorough examination of nursing as theory and practice. The role of the nurse practitioner especially in areas of clinical decision making and management could be studied in the contexts of obstetrics and ...
[Added: 07 Jul 2006   Hits: 414   Words: 528]

21.E-banking (Online Banking) and its role in today's society
The world is changing at a staggering rate and technology is considered to be the key driver for these changes around us (Papers4you.com, 2006). An analysis of technology and its uses show that it has permeated in almost every aspect of our life. According to Tero et al (2004) many ...
[Added: 07 Jul 2006   Hits: 1148   Words: 695]

22.Business Ethics and Unethical Practices
The study of business ethics and its implications for different stakeholders have seen tremendous growth in the past few decades. There has also been a rise in the use and development of codes of ethics and announcements ...
[Added: 07 Jul 2006   Hits: 764   Words: 665]

23.New Media and Online Marketing Strategies, Advantages and Disadvantages
The advent of the New Media and Internet have increased possibilities of online marketing and internet retailing with new features of interactive shopping, pod casting and e-marketing. Consumers are connected to online shopping sites with WiFi, Internet or 3G mobile phones. E commerce has taken a new dimension in ...
[Added: 07 Jul 2006   Hits: 617   Words: 641]

24.Efficient Market Hypothesis: Myth of Reality?
The efficient market hypothesis (EMH) was promoted by Eugene Fama in the 1960. In his classic paper Fama (1970) defined market in which prices always fully reflect available information as "efficient".While this definition reflects the main ...
[Added: 07 Jul 2006   Hits: 325   Words: 609]

25.Merger of the Royal Bank of Scotland (RBS) and National Westminster Bank
The merger of The Royal Bank of Scotland (RBS) and National Westminster Bank (Nat West) as well as other major British banks including Barclays and Woolwich Building Society has created major economical and social interest boasting scholarly debate (Papers4you.com, 2006). It is important ...
[Added: 07 Jul 2006   Hits: 403   Words: 496]

26.Role of Multinational Corporations in the modern world
An expatriate, on international business travel most of the times, arrives on the British Air Way's flight, rents a Toyota at Hertz, drives down-town to Hilton hotels and reaches the room, flips on to Sony TV and catches the glimpse of the ...
[Added: 07 Jul 2006   Hits: 420   Words: 571]

27.Healthy Living, Fitness and Nutrition The Role of Diet in Health and Fitness
Improving the quality of life through health and nutrition involve following a diet pattern and adequate levels of nutrition to prevent diseases and maintain physical fitness. Issues of malnutrition would be related to deficiencies of vitamins or nutrients and intake of supplements form an important part of ...
[Added: 07 Jul 2006   Hits: 343   Words: 622]

28.Rise of Entrepreneurship
The word 'entrepreneur' was derived from French words 'entre', which stands for 'between' and 'prendre', which means 'to take'. The word was originally tagged to people who take on risk between the buyers and sellers or start a new venture ...
[Added: 07 Jul 2006   Hits: 602   Words: 543]

29.Reducing Workplace Bad Stress- An Imperative Manager's Role
It is a common argument that 'a fit worker is productive worker'. It is becoming a universal realization that demands modern organizational practice has increased chances of stress breakthrough among employees and it's becoming crucial for managers to identify sources ...
[Added: 07 Jul 2006   Hits: 401   Words: 580]

30.Market Segmentation- Effective Tool to Capture Opportunity and Edge
One of the most important pillar of marketing strategy is 'Market Segmentation' that is dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that may require separate products and marketing strategies ( Kotler & Armstrong, 1999). The two steps involved in it are first, ...
[Added: 07 Jul 2006   Hits: 372   Words: 612]

31.Analysis of Modern Portfolio Theory
The foundation of modern portfolio theory (MPT) was introduced by Harry Markowitz in 1952. Thirty-eight years later, Harry Markowitz, Merton Miller and William Sharpe were awarded Nobel Prize for what has become a broad theory for portfolio selection. Modern portfolio theory (commonly referred as mean variance analysis) established a whole ...
[Added: 07 Jul 2006   Hits: 2485   Words: 563]

32.Mergers and acquisitions
During the last century the concept of business went through major changes in terms of the company ownership (Papers4you.com, 2006). Nowadays, fierce competition is no longer only in the access to market, but also in what regards to business ownership. ...
[Added: 07 Jul 2006   Hits: 298   Words: 459]

33.Creating Competitive Edge through Continuous Innovation
Organizations around the world have claimed that they are 'innovative' businesses as they are creative (Papers4you.com, 2006). However to gain a competitive edge, it is imperative to realize that innovation always implies one step ahead of creativity where later is only an essential component of innovation. Creativity is merely an ...
[Added: 07 Jul 2006   Hits: 363   Words: 587]

34.Globalization - Economic Dimension
In simple terms, the phenomenon of 'globalization' is perceived as increased inter-connectedness of the world (Papers4you.com, 2006). However there are three primary defining pillars of globalization that includes cultural, political and economic dimensions (Potter, 2002). It was argued that 'cultural globalization' ...
[Added: 07 Jul 2006   Hits: 2342   Words: 635]

35.Managing Cultural Diversity- A Key to Organizational Success
Organizations around the world has been realizing the cultural diversity within organization is not a negative aspect, rather can facilitate organizational stalk for glory (Papers4you.com, 2006). However it is not an easy task to manage employees with different cultural backgrounds. Nevertheless there are many policy ...
[Added: 07 Jul 2006   Hits: 485   Words: 624]

36.Corporate governance and its development
There is no doubt that interest in corporate governance has substantially increased in recent years. Not only have separate states adopted their own corporate codes but also changes in corporate governance are directed at a global level. For developing economies, corporate governance helps to achieve stable economic growth by means ...
[Added: 07 Jul 2006   Hits: 324   Words: 601]

37.Consumer's Decision Making- Preeminent Tool to Analyze Consumer Behaviour
Analyzing consumer behavior is perceived as cornerstone of a successful marketing strategy (Papers4you.com, 2006). Consumer behavior is ' the mental and emotional processes and the observable behavior of consumers during searching purchasing and post consumption of a product and service(Batra & Kazmi, 2004) ...
[Added: 07 Jul 2006   Hits: 422   Words: 577]

38.Creating Brand Awareness through Effective Brand Names & Symbols
There is no disagreement that effective branding through 'use of a name, term, symbol or design, or a combination of these' (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of 'Brand Name', that ...
[Added: 07 Jul 2006   Hits: 404   Words: 622]